Vitae have posted this (2min) video about social media usage. The statistics are nuts — 50% of UK web traffic is for Facebook, for example. 93% of people trust peer recommendations while only 14% trust adverts, and this is key — social media is about people and connections, and the quality of connections is undeniably important for any researcher.

I like social media and the web, but am I really using them as well as I can to further my research?

Vitae’s Digital Researcher conference deals with just this. It’s at the British Library (Monday 20th Feb), and they’re opening it up online as well:

‘Digital Researcher Online will explore how new technologies and tools (microblogging, RSS feeds, social networking and social citation sharing) can be used to enhance your research and raise your professional profile.’

You don’t have to be a geek and you don’t have to spend loads of time on Facebook, Twitter or any other service, but with a bit of tweaking you can have relevant and timely information at your fingertips, and you can connect with others who are passionate about your field, and boy, can you market yourself.

I think it’s kind of like exercise — if you’re a gym hater, there’s no point making it a resolution to go three times a week. If you prefer running, do that instead. So if you love LinkedIn but aren’t keen on Twitter (assuming you have actually tried them and aren’t doing a Daily Mail hate-hate-hate-based-on-not-much) then fine, just use the tools that suit you.

I’m posting this because I’ve heard a few people say, almost proudly, that they ‘don’t really get this social media stuff,’ ‘don’t use the internet that much’ or ‘hate Facebook’. I’m think that’s a shame (although yeah, Facebook can be awful), and a bit short-sighted, because they may be failing to present themselves as well-developed professionals in touch with what’s going on outside of their specialism. So, have you checked recently what people see when they Google you?

For me, the web is exciting because I’m a writer, and there are so many new markets and chances for me with everything going on online, from micro-blogging fun to serious revenue-earning opportunities. I really believe that applies to everyone, and that social media doesn’t have to be complicated or time-wasting, just well-managed and thoughtfully applied. If anyone can help with that, it’s Vitae. (If you’re not signed up for their Researcher Bulletin, do it, great resources.)

Here’s the programme for the day (I think it’ll all be available afterwards too):

10:00 – Introduction
A short interview with Dr Tristram Hooley on Digital Researcher 2012 and the current digital landscape.

10:30 – 11:15 – Morning plenary
Join us online and tune-in to the opening plenary of Digital Researcher. During this session we’ll be covering academic practice, the role of social media and intellectual property.

15:45 – 16:30 – Keynote speaker Martin Weller (Professor of Educational Technology at the Open University and author of the ‘Digital Scholar’ book talking about ‘Digital Scholarship’.

John Igoe, Vitae’s Web Development Manager will be an online facilitator throughout the day. Join discussions on Twitter using the #dr12vitae hashtag.