Ever wondered why businesses and brands commission testimonial videos? In this article I have outlined the main benefits of testimonial video production. I think you’ll find it quite revealing:
1. Testimonials Endear Trust
Testimonials are a very powerful marketing tool for businesses and brands. They endear trust, and can be used to back up the promises made in marketing / sales material. Prospective customers are much more likely to believe the claims of a third party, than the business selling the product or service.
2. Video Is More Believable Than Text
Video testimonials are much more believable that written ones. This should come of no surprise as text based endorsements can be (and frequenly are) faked. Video testimonials are very real, and hard to forge. They bring a client’s testimonial to life.
3. Video Content Is Affordable
Video is becoming more and more affordable due to technological advances in the industry. Businesses nowadays, big or small are beginning to be able to afford to create videos. This makes commissioning a testimonial video very manageable under most budgets.
4. Testimonial Video Can Be Used Anywhere
Video is everywhere these days, on and off the web. Once completed, testimonial video content can be displayed on websites, in presentations and burnt onto DVDs. There is practically no limit to its distribution and re-use.
Summary
So there you have it, a quick insight into why businesses and brands use testimonial video content.
Want to learn about the main benefits/ uses of another type of video content? Feel free to ask, I’d be happy to help.
