Video blogging is becoming very popular online particularly among niche thought leaders. Got a video blog of your own? Want to stand out from the competition? The following 7 tips can give your video blog the edge:
1. What Is A Video Blog?
A video blog (or “Vlog”) is simply a video version of a blog. People check out certain blogs because they enjoy the personality behind the writing, they like the content on display and they feel like they can relate to it. Your video blog should aim to do the same.
2. Be Engaging & Approachable
Just like the blogging world, nobody wants to watch something they can’t engage with. There are a number of ways to engage and access your audience. Ask questions your viewers can reply to in your comments, talk about issues and topics relevant to your particular blogging niche and talk to your audience in a way they can relate to.
3. Be Relevant & Topical
When news of any kind hits the web people are going to be searching for information about it. If your video blog can have its finger on the button of topical events in your niche, you can help to ensure users check out your video blog first.
4. Be Personal & Transparent
Traditional blogs can convey an element of personality with playful text and images, but it’s no substitute for the power of video. The beauty of video blogs is that they allow users to see you, hear you and see how you act. Allowing users to view you in this way gives your video blog a real personal feel to it. Don’t ruin this feel by not acting like yourself or trying to be something you’re not. Let users see the real you and let your personality shine through.
5. Research Other Video Blogs
No one is going to be brilliant at video blogging first time. It takes practice and dedication. By researching other video blogs and watching how other users have progressed from their early episodes, you take note and improve in the same way. If you take notes and learn from the best you’ll be able to make sure your video blog ticks all of the right boxes when it hits the web.
6. Inform, Educate & Entertain
There are three golden rules when it comes to creating good video as a whole. If you can inform, educate and entertain your audience you’ll be on your way to creating a great video production. The same applies for your video blog. You may not be able to hit all three of these areas with every video, but by hitting at least one or two each time will really help to benefit your video blog’s content.
7. Put The Effort In
The more time you put into your video blog the better. This time and effort is likely to improve the content that you publish. For example, you could improve the way in which your video blog is filmed and how it is edited. You might also take a closer look at the way in which it is scripted.
Just like blogging there’s tough competition out there in the video blog community. Providing you take on board these pointers your video blog stands a much better chance of success.