There are a whole host of online video genres you can adopt for your next Internet video production. This sadly doesn’t mean your Internet videos should suddenly become horror flicks or action blockbusters, although that isn’t a half bad idea.. The following article outlines some of the most popular and most beneficial web video genres and how they could work well for your next video production:
1. Viral Video
Now this might sound a bit of an obvious choice, as viral video first came about because of the introduction of web video to the Internet, but it’s a type of Internet video that can’t be ignored. If you can produce a video of viral quality i.e. exceptionally creative, innovative, funny or informative then you’ll be able to start pushing your online video to a viral status.
2. Instructional Video
If there’s one thing Internet users love to watch it’s ‘how to’, instructional, training videos. With YouTube becoming the number 2 search engine more and more users are looking for answers to their queries in YouTube. If your web video content can educate, inform and instruct a user on their particular query you’ll begin to receive a lot of gratitude and credibility for being a helpful source of information.
3. Video Tours
You may have seen online video tours for Hotels, holiday destinations and University campuses, but there isn’t much of a limit to what a video tour can show. Whether it’s an in depth look around your office or even a tour of the set of your video production. Internet video tours allow users to see behind plain text and pictures and a get a feel for what something really looks like, making it a very valuable online video tool.
4. Customer Testimonials
Just like an Internet video tour goes beyond plain text and pictures, a web video customer testimonial can go even further than that. A video from a client does away with any business marketing slogans and false ‘salesy’ promises. Internet users love to see real reviews from real people who are expressing their true opinion on a matter. Web video is a great way of doing this as users trust a person they can actually see, which makes the online video testimonial very powerful.
5. Video Blogs
Video blogs are a great web video tool. Typically a video blog is just a one-to-one webcam chat. This sort of online video creates a very personal, friendly video atmosphere, which helps to create a real connection with the Internet user watching the video. By being able to show yourself on camera as informal and human you’ll be able to connect with web users much better than any slick ad campaign could. Remember a video blog can be just like any corporate video, it just acts like one in a very approachable manner.
6. Webinars
Internet users like to have knowledge at their finger tips. Just like instructional online video is popular amongst web users, so are web video seminars or ‘Webinars’. Webinars act as an online seminar, which a Internet user can access at their own convenience, without having to travel. This makes this online video very popular, as Internet video can be picked up almost anywhere and on almost every portable device. Giving Internet users great information that they can check out at their own leisure, makes them happy and makes you appear as a very useful web video user.
