Have you seen Vine yet, Twitter’s mobile video app?
Launched earlier in the year, Vine is great little video app that lets you shoot ultra-short looping videos (only six seconds or less) to share easily across Twitter and other social media.
Like Tweets, Vine videos (Vines?) are easily consumed and highly shareable videos that inspire lots of creativity in trying to create engaging content inside a six second window! You can read more about Vine and see some examples of great vine videos here.
But what does Vine mean to the recruitment world?
Well, using online video for recruitment is nothing new, but Vine does provide some interesting options which utilised effectively could make you stand out from competitors as a more innovative and engaging employer!
Although it should be noted that using Vine to describe a new job opportunity in six seconds or less may be a challenge for the even fastest of talkers!
Here are our 5 top ways to use Vine for recruitment
- Campus/office tour – shoot mini videos of your office, campus and location to give jobseekers a peek in your workplace and what it’s like to work there. This could be especially useful for organisations looking to recruit internationally!
- Benefits video –if your organisation has some great employee benefits such as childcare, a gym or a beautiful campus – why not shoot a vine video of it?
- Employee videos– record behind-the-scenes videos of employees (or other brand advocates) talking about why they love working for you. Great for humanizing your employer brand!
- Short and sweet promo videos – Opened a new facility or department? New research grant or funding? Use Vine to promote your organisations recent successes to get jobseekers excited about working for you.
- Live careers events coverage – record real-time updates of your exhibition stand and other happenings, such as news and on the spot interviews with delegates, at careers events. Combine with the events official Twitter hash tag to help attract more delegates to your stand
With only six seconds to play with, the goal of a Vine video then is to catch the jobseekers attention with something creative and inspirational that perhaps sparks off a conversation or ultimately gets them to explore your organisation and the opportunities offered further.
But before you head off to create your own recruitment vines, here are our top tips:
- Before creating the video, ask yourself (ideally in one sentence), what you hope a viewer will take away from the video
- Use sound to easily explain what you’re doing in the video
- Use Vine’s hashtags to make your video posts even more visible
- Always provide some context to the Vine in the body copy of the tweet/social message that your using to share the video
- Finally….KISS (Keep It Simple Sweetie). Vine is not the right medium for communicating complex concepts or messages.
Have you used Vine? Can you think of any other uses of Vine for recruitment? Let us know your vine stories at carl@jobs.ac.uk – I would love to hear from you!
