Author Archives: rupinder heer

Social media: made to measure?

The explosion of social networking sites such as Facebook and Twitter and video sharing sites such as YouTube has fundamentally changed the complex relationships between brands and consumers. Statistics clearly demonstrate that digital media has grown rapidly over the years:- … Read More »

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TFM&A Exhibition 2009

At the end of February along with some of my colleagues I attended the Technology for Marketing & Advertising Exhibition at Earls Court 2. It was a very busy event packed with keynote speakers, seminars, exclusive insights from Google, taster … Read More »

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