Why Enterprise Modules Should Be Taught at Universities – Part I

For most people, the word “enterprise” is connected to starting and running one’s own business. The term, however, encompasses a much broader definition. “Industrious, systematic activity,” “initiative,” and “willingness to undertake new ventures” are only some of the synonyms that can be found in dictionaries.

What does this have to do with higher education? The debate about how the education system fails to provide students with soft skills and how little it does to prepare them for real-life challenges once they embark on a career has been going on for decades. The argument that higher education modules need to escape the stereotypical classroom learning model and discover more connections with the real world couldn’t be more relevant. Employers are complaining that college graduates, who are undoubtedly bright people, have difficulties grasping the practical issues of work and adapting to workplace requirements. These graduates are just used to different ways of thinking – more academic than practical – and they definitely need, and do indeed take, their time to adjust.

This is the challenge that enterprise modules at universities aim to tackle. They are designed to teach students those all-important transferable skills that sadly tend to be overlooked while at university, yet constitute essential requirements for any career: communication, teamwork, public speaking, problem solving, leadership, creative thinking, and business acumen. In other words, enterprise modules aim to bridge the gap between academia and the workplace. My university has started to realise the importance of these classes and has introduced enterprise modules across different degree disciplines, from business to sports and life sciences. By learning and practicing how to write effective business plans, overcome challenges, solve day-to-day problems, and pitch their ideas, students develop the soft skills that will allow them to be successful outside academia and will prepare them for a range of careers beyond graduation.

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About Christina Tsirou

I work for Roehampton University in South West London as the Research and Business Engagement Officer. The Research and Business Development Office, which forms my department, was created recently, and therefore I am the first holder of the above mouthful-of-a-role. This is very exciting, as I get a lot of freedom in forming tasks and developing areas of responsibility for the post. At the same time, it is also very challenging, as how things will be organized and work in practice remains to be seen. Together with the rest of the team, I contribute to various aspects of the so-called “third stream income generation activity” on behalf of the University. Third stream income is a relatively new term, meaning revenue that comes from outside the traditional sources of government funding and tuition fees. Some sources of third stream income can be Knowledge Transfer Partnerships, IP Commercialization, business start-ups and spin-offs, Development and Innovation Grants, executive courses, and partnerships with the private and public sectors. I am also heavily involved in the team’s efforts to encourage entrepreneurial thinking and work across campus by coordinating internal and inter-collegiate events and workshops for both students and academics. Finally, part of my work is devoted to fostering strong links with the local community, mainly through relationship-building events.

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