Business Etiquette
The Danish generally embrace an egalitarian business culture and most organisations in Denmark favour a flat organisational structure with little hierarchy. Equality, social justice and mutual respect at all levels in the workplace is essential. Status is not regarded important in terms of authority and respect so as to avoid barriers between senior management and lower level employees. The Danish value the sharing of ideas and opinions in business so it is important to embrace and respect this democratic style when doing business with the Danish.
You will generally find that the Danish are open and welcoming towards foreigners. It is important to build and retain trust with your Danish counterparts for successful business relationships. Face to face meetings are therefore key and it is vital that you avoid being too aggressive with sales pitches or negotiations. Also, be cautious when using humour in business situations; the Danish appreciate dry humour but generally do not use irony or sarcasm. Respect the fact that Danes like to keep their private and work lives separate and maintain a good work-life balance so don’t expect them to work anything above their working hours.
If scheduling meetings do so during lunch times as opposed to outside of normal business hours. Also avoid scheduling appointments during the months of July or August as this is the prime holiday period in Denmark and schedule meetings as far in advance as possible.
When greeting your Danish counterparts maintain a certain level of formality by addressing them by title and last name; only use first names when prompted. Ensure you are punctual as this is important. If gift giving (which is encouraged in business) offer handmade gifts over expensive ones.
