China Country Profile - Business Etiquette

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Business Etiquette

Much of China's business etiquette draws on its basic cultural values, such as respect for age and position. An essential skill when doing business in China is the ability to develop rapport and build relationships with Chinese associates.

Names are very important to the Chinese. Address a person using his or her family name only, such as Mr. Wang. For business purposes, it is traditionally acceptable to call a Chinese person by the surname, together with a title, such as "Director Li"

Business cards are absolutely essential for doing business in China and are exchanged after the initial introduction. Try and have one side of your card printed in Chinese and hold the card in both hands when offering it. You should also receive a business card with both hands and immediately read it. To fail to do so is considered disrespectful.

Whilst not necessary, small gifts are appreciated. The Chinese like food and a nice food basket will make a great gift. A gift should always be wrapped, but avoid black, white or blue paper because these are the colours of mourning. Red, suggests power, prosperity and authority, and is the preferred colour in China. Gifts are not usually opened when received. This indicates that it is the thought that counts more than the material value.

Gifts you should never give include scissors, knives, or other sharp objects as they indicate the severing of the relationship. The following items should also be avoided as they are associated with funerals: Straw sandals, clocks, handkerchiefs, four of any item. Lucky numbers are 6 and 8.

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