Business etiquette
India is increasingly growing in strength as an international market with a rapidly expanding economy and a competitive, internationally renowned education system. Despite this increasingly competitive nature a lot of the business culture and etiquette in India still very much revolves around traditional cultural and community values. You will find this strong sense of community evident in the relationships between Indian business colleagues.
Indians highly respect their elders and superiors. Status is held in very high regard and hierarchy is very important in most business organisations in India. Decision making is top down so it’s important to ensure that you show a great deal of respect to senior figures within the organisations you are conducting business with. The decision making process can be rather slow as Indians like to take time to evaluate information to ensure that they make a rational, informed decision. Don’t push deadlines or try to hasten the process as this will be seen as rude and impatient and may hinder your chance of success in terms of closing a deal.
Indians do not like to use a direct style of communication in business. When communicating with your Indian counterparts avoid using the word “no” or similarly direct negative terms. Be sincere and honest throughout all business dealings. Indians like to build personal relationships and have a mutual level of trust with those they are doing business with. Take an interest in their personal lives, especially their family and expect to discuss your personal life. This is a good way to build trust and rapport.
When booking appointments it is best to schedule meetings at least one month in advance and reconfirm before the meeting. Appointments are usually scheduled late in the morning or early afternoon. Indians expect punctuality but can be somewhat relaxed with time so it’s important that you are flexible. When greeting your Indian counterparts wait for a woman to greet you before initiating a greeting or extending your hand. Indian men rarely shake hands with women in business as this is seen as disrespectful in their culture. Titles are very important in business so be sure to address people by their title and surname at all times unless told otherwise.
Small talk is customary at the beginning of a meeting. Family is always a good topic. Don’t give expensive gifts as this could cause offense. If giving a gift to your Indian counterparts offer it with both hands. Remember to take into consideration that most Indians are traditionally vegetarian and do not drink alcohol. Politely accept any food or drink offered to you as refusing is considered disrespectful.
