Business relationships in Spain are most fruitful between people who know and trust each other so be prepared to spend a long time developing those connections. Decision-making is often done by the person at the very top of a company who you might never meet. The purpose of meetings is to exchange idea; decisions will be made later.
Formal face to face communication is preferred to email or phone contact. How you present yourself is very important. Business dress is stylish, yet elegant, - similar to other European countries.
Use polite formal language, and never force a confrontation. It is best to hire an interpreter if your Spanish is not good enough. Make copies of your business cards in Spanish.
