The Swiss emphasise honesty and hard work and they respect someone who saves and takes responsibility for their environment. Introductions are by shaking hands and it’s important to maintain eye contact while you do this. Use a title and second name only when conducting business because first names are only used by family and friends who know each other very well.
Punctuality is incredibly important. If you are unavoidably detained, make sure you telephone ahead to let people know. The language of business is generally English so there is no need to translate your documents and business cards.
Meetings are conducted briskly with very little time for small talk. An emphasis is placed on order and procedure, so make sure that if you are presenting information that your attention to detail is meticulous.
Business dress is conservative and formal: suits should be worn by both genders. Gift exchange is not usually a part of business negotiation. If you do want to give a gift make sure it is not flashy or ostentatious, as this will cause embarrassment.
