Most business contact in Belgium comes through being introduced by a third party. Meetings will often be cautious and with a focus on correct bureaucracy, so do not expect a quick decision. First appointments may be in a sociable setting such as a restaurant to allow everyone to get to know one another.
Cleanliness and personal appearance are given high value in Belgian culture. Bear this in mind when you are dressing for a business meeting. Keep your dress conservative but stylish. Concentrate on small details such as polishing your shoes.
Greeting between men is always a handshake with eye contact. Men and women may greet each other with three kisses on the cheek once they become friends. Family life is very important to Belgians. If you are invited to dine at someone’s home, this shows that you have been accepted and are trusted.
Have your business card translated into French or Dutch as well as English, depending on which region of Belgium you’ll be working in.
