As in all Asian countries, the concept of ‘face’ is hugely important. Protecting your honour and respectability is vital at all times. Hierarchy is also important. Singaporeans try to be egalitarian but also demand respect in relationships such as parent-child, teacher-pupil and these sorts of values are carried over into the workplace. The elderly are always treated with courtesy and respect.
Non-verbal communication is valued as highly as what is said. Singaporeans will often be cautious in their spoken negotiations so it is important to watch for the non-verbal cues too. They will not rush to come to a decision.
Shaking hands is the most usual form of greeting, but among Malays, men and women will not shake each other’s hand. Use a person’s formal title unless invited to use a first name. Many Singaporeans who do a lot of business with the west will have a western name which they will invite you to use.
Gift giving as a way of cementing business relationships is common, but be careful because there is a complicated etiquette surrounding the practice depending on the ethnic origin of the recipient. The exchange of business cards is also important. Take time to look at any cards you are given before filing them away. This is seen as a sign of respect.
