What is your background?
Worked in marketing since 1997 after completing BA (Hons) Marketing. Have worked in education since 2000 when I was employed by a FE College in the marketing team. Moved onto working for a national charity that raised awareness of learning and organised national annual campaigns. It was my job to manage these. Finally, last year I came to work at Warwick.
What initially attracted you to your job?
The reputation of Warwick University plus the mix of marketing and recruitment within the role. Also, managing a team of 3 people as I wanted to expand my experience of people management.
Define your job?
Predominantly managing the office and team ensuring that the enquiries and applications for MBA and MSc Management (MIM) programmes are dealt with effectively. Ensuring good customer service is offered. I also co-ordinate events for the MBA and support the Graduate Marketing & Recruitment Manager.
Can you walk me through your day to day activities?
Answering email enquiries from prospective students including offering advise on approaching employers for sponsorship; taking some telephone calls regarding MBA and MIM. Making arrangements for events such as booking catering, cleaning, contacting attendees, booking rooms, liaising with presenters and requesting students and alumni volunteers.
How has your job changed in the last 5 to 10 years?
Have only been in this job 9 months.
What are the key issues facing your sector?
Changes in the numbers of applicants for each different mode of study. Some year's Distance Learning is more popular and then sometimes it's full time.
Competitors changing their offering, and also the promotions that they give such as scholarships, discounts and bursaries.
How does government legislation affect your job?
Only really employment laws.
What impact has technology had on your job?
We are currently developing the Customer Relationship Management system to improve the process of dealing with enquiries - this will have a huge impact on the job. The use of Email sometimes complicates the job meaning that there is less time to do other tasks as we have to ensure we respond quickly to enquirers.
What are the best things and worst things about your job?
Best - the variety and speaking to prospective students. Also, the support I
get from my manager who is brilliant.
Worst - relying on other people who don't always realise the importance of a request. Also, sometimes office management can take over from the rest of my job leaving me little time to develop my role and take part in marketing projects.
Do you have any horror stories?
Not so far!
What attributes do you need/ what are you looking for when hiring someone in your role?
Good marketing background especially in services marketing and excellent customer services. Managerial experience and lots of patience!
What are your tips/ advice for those starting out?
Work hard and get involved in what's happening. I always tried to volunteer to cover events. Also, you sometimes need to go out of your way to work around other members of staff. Particularly in education when teachers/lecturers work different hours and are really busy. If I wanted something from them I would make sure that it was at a time that was suitable for them even if it meant working late.
What are your three favourite websites?