Marketing Manager

The Institute of Contemporary Music Performance

Everybody loves music, but few marketing professionals get the chance to play a leading role in an organisation which is built on the success and dedication of hundreds of talented musicians, songwriters, performers, producers and business entrepreneurs. The Institute of Contemporary Music Performance (ICMP), one of the UK’s leading independent providers of higher education to students of music, is offering such an opportunity - the chance to join a growing and successful team in a business that continues to grow and lead on the back of an increasingly influential brand name. We are seeking a Marketing Manager who brings with them the energy, creativity, ambition, management skills and commitment that will match that of the organisation itself.

The successful applicant will be responsible for managing and overseeing ICMP’s student recruitment, marketing and promotional activities, developing and executing plans encompassing both traditional and digital marketing. You will be responsible for all aspects of campaign activity, creating innovative and integrated lead generation and conversion campaigns to ensure enrolment targets are met. You will also be able to bring together external agencies and other members of the sales and marketing teams to create, deliver relevant and appealing campaign content, with consistency of brand.

Your love of analytics, data and problem-solving will match your excellent knowledge of digital marketing tools and practices, and you will relish working as part of a small yet influential team. Your communications skills will be finely tuned and you will have experience of developing and managing relationships with a range of stakeholders. Ideally, you will have some experience managing people, whether directly or through the management of project groups. In this role you will build and develop the core marketing team and competencies at the same time as you build towards the next stage of your own career.

The successful applicant will have:

  • Education to degree level, ideally with a specific marketing qualification, or equivalent experience
  • A thorough understanding of brand management
  • At least 5 years working in relevant marketing roles, ideally management
  • Copywriting skills and capability
  • Experience in developing/utilising websites and social media for effective communication.
  • Strong interpersonal skills and the ability to operate in a complex and often changing environment.
  • Ideally a strong interest in the music, arts, or other cultural sectors
  • Ability to work both independently and as part of a team

If you are interested in applying for this role, please forward an up to date CV with a covering letter outlining why you feel you are suited for this role to:

Email: personnel@icmp.ac.uk

Deadline 7th January 2017

Note: The ICMP is an equal opportunities employer and is committed to safeguarding and promoting the welfare of the young people and vulnerable adults. Successful; candidates will be required to obtain a satisfactory enhanced DBS disclosure

Suggestions for role profile:

  • Support the development of brand strategy and business planning, including competitive strategy and cycle planning
  • Management of website and associated digital marketing activity (including social networking strategies and activities, SEO, content management etc.)
  • Development and management of key marketing copy and content, e.g. course descriptions, website, video, prospectus etc.
  • Management of all ATL and BTL campaigns and activity, including scholarships and awards
  • In-house branding and communications
  • Development and management of marketing materials (prospectus, fliers, posters etc.)
  • Preparation, dissemination and management of PR and media and communications
  • Management of all marketing and promotional activities, including events, showcases, gigs, masterclasses, trade shows etc.
  • Management of schools promotional programme
  • Development and delivery of internal and external communications
  • Development and management of research and market intelligence
  • Organisation and management of internal and external marketing team and agencies
  • Budget management and planning
  • Identification and management of selected key stakeholder relationships, e.g. print magazines, scholarship sponsors, industry/artist supporters, where they relate to the brand