CRM Marketing Officer

Goldsmiths, University of London

We are looking for an experienced CRM professional to further enhance our marketing and recruitment activity, ensure an excellent applicant experience, and improve our conversion from application to enrollment.

The new role is responsible for the delivery of CRM marketing campaigns designed to attract prospective students to apply and accept an offer of a place to study at Goldsmiths. Working with our Enquiries Manager and marketing team, the post-holder will play a key role in the management of our Microsoft Dynamics CRM system, ensuring effective campaigns are suitably targeted and delivered.

The successful candidate will have extensive experience of managing CRM campaigns targeted to segmented audiences, working with internal and external stakeholders and partners. A talented communicator, they will be aware of the importance of evaluation and analysis in order to continuously improve our activities.

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