PhD- Role of Social Conformity In The Acceptance and Uptake of Autonomous Vehicles

Newcastle University - School of Engineering

Start date and duration

8 January 2018 for 3.5 years.

Overview

The recent development of new technologies have prompted governments worldwide to devolve huge investments to promote the uptake of autonomous vehicles. However, as witnessed the experience with electric vehicles, social acceptance (or lack of it) can hamper (or significantly delay) the uptake of the technology, despite the technological advances.

Based on the recent researches on electric vehicles, this PhD will aim to study the role of social conformity in the formation and evolution of consumers’ preferences for new technologies in general and in particular for autonomous vehicles.

The project aims to use controlled experiments in laboratory to measure the influence of different aspects of social conformity (such as social comparison, social signalling, informative conformity etc.) in the preferences for new products for which individuals have not formed yet preferences. Advanced econometric models will be estimated to simulate individual choices. The project will make use of knowledge in transport engineering, neuroscience, behavioural economics and marketing.

Sponsor

School of Engineering.

Name of supervisor(s)

Professor Elisabetta Cherchi (School of Engineering)

Professor Daniel Nettle (School of Psychology)

Eligibility Criteria

You must have, or expect to achieve, at least a 2:1 honours degree or international equivalent, in Civil Engineering, Economics, Marketing, Sociology, Psychology, Mathematics or consumer behaviour-related subjects. Whatever is the field, candidates must have a strong interest and background in consumer behaviour and mathematical models.

The award is available to the best applicants with no restriction to UK/EU or international applicants. 

How to apply

You must apply through the University’s online postgraduate application system. To do this please ‘Create a new account’.

All relevant fields should be completed, but fields marked with a red asterisk must be completed. The following information will help us to process your application. You will need to:

  • insert the programme code8040F in the programme of study section
  • select ‘PhD Civil Engineering and Geosciences (transport)’ as the programme of study
  • insert the studentship code CI805 in the studentship/partnership reference field
  • attach a covering letter and CV. The covering letter must state the title of the studentship, quote reference code CI805, state how your interests and experience relate to the project and include the name of at least 2 referees we can contact for reference. No letter of references are needed at this stage.

You must apply through the University’s online postgraduate application system. To do this please ‘Create a new account’.

All relevant fields should be completed, but fields marked with a red asterisk must be completed. The following information will help us to process your application. You will need to:

insert the programme code 8040F in the programme of study section select ‘PhD Civil Engineering and Geosciences (transport)’ as the programme of study insert the studentship code CI805 in the studentship/partnership reference field attach a covering letter and CV. The covering letter must state the title of the studentship, quote reference code CI805, state how your interests and experience relate to the project and include the name of at least 2 referees we can contact for reference. No letter of references are needed at this stage.

Contact

You should also send your covering letter and CV to Prof Elisabetta Cherchi by email to Elisabetta.Cherchi@newcastle.ac.uk.

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Type / Role:

PhD

Location(s):

Northern England