Marketing Analyst

Birmingham City University - Marketing & Communications Department

Location: University House, City Centre Campus

As our new Marketing Analyst, you will play a leading role in how we shape our marketing and recruitment campaigns. Your insights will make a direct impact on how we tell our exciting story to potential students, as we seek to compete in an increasingly competitive market through personalised content.

As part of our growing Campaigns Team, you will produce insightful surveys and analyse datasets to underpin strategic decision-making around campaign investment, website architecture and creative design.

You’ll be responsible for a wide range of analyses on a student’s journey, from their first interaction with us through to enrolment. You’ll be comfortable leading on a variety of qualitative and quantitative techniques, including regression analysis, statistical reporting on campaigns and facilitating focus groups.

The role benefits from a competitive salary of £28,508 - £30,986, 32 days’ annual leave, 8 bank holidays and a generous ‘average salary’ pension scheme.

About Us
You will be joining an ambitious Marketing and Communications team, responsible for attracting students to study with us at a hugely exciting period in the Birmingham City University story. We are a major part of the transformation of Birmingham, with a £260 million investment in two superb campuses right at the heart of this great city. With a new and ambitious Vice-Chancellor in post, alongside a high-profile Chancellor, Sir Lenny Henry, there has never been a better time to be part of Birmingham City University.

For more information about applying and for the job description for the post, please see the current vacancies on the BCU website: http://jobs.bcu.ac.uk/.

Alternatively if you require the application in a different format please contact the Human Resources Department at hrlifecycle@bcu.ac.uk or on 0121 331 6693.

Birmingham City University holds an Athena Swan Bronze Award and promotes the advancement of gender equality through Representation, Progression and Success for All. We are an equal opportunities employer and welcome applications from all sections of the community.

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Midlands of England