Marketing Officer

University of Glasgow - Adam Smith Business School

Job Purpose

To develop and implement effective targeted marketing strategies and an operational plan for the Adam Smith Business School that meets wider School objectives.

Through liaison with University Services, provide guidance and assistance to the School on marketing, insights and visual identity policies, drawing on marketing expertise.

To oversee the provision of marketing services to key internal clients including the School Executive and degree programme convenors (academic and administrative staff), undertaking the planning and delivery of all marketing activity for the School.

Main Duties and Responsibilities

  1. Lead on the development of tailored School marketing strategies and implement marketing and student recruitment initiatives which adhere to University brand.
  2. Deliver a complete marketing programme for the School across learning and teaching, corporate connections, research and knowledge exchange, prioritising postgraduate taught marketing and conversion activities and to ensure all activity is achieved within the agreed budget.
  3. Monitor effectiveness of marketing tools and techniques including evaluation of advertising and promotional activity to ensure cost effective use of marketing budgets.
  4. Work with colleagues across the school and college to provide marketing services, advice and support ensuring marketing activity is strategic, consistent and supported by market intelligence.
  5. Lead on the development, implementation and monitoring on the effectiveness of the University brand guidelines within the school.
  6. Oversee the delivery of the School’s market research requirements, providing key insights, analysing and interpreting data to identify patterns and solutions, for consumption by key stakeholders.
  7. Line management of Student Recruitment and Marketing Officer, setting priorities, managing workloads and creative processes and approving deliverables along with responsibility for the individual’s regular review and development.
  8. Support the School’s diversification strategy and student recruitment conversion activity along with managing the development and overseeing the delivery of marketing plans for new postgraduate taught programmes.
  9. Manage School participation in School-specific rankings and league tables. Liaise with staff across the School and the University to manage data collection and identify ways to improve performance.
  10. To contribute to the enhancement of the University’s international profile in line with the University’s Strategic Plan - Inspiring People – Changing the World. 

Terms and Conditions

Salary will be on the Management, Professional and Administrative Grade, level 6, £28,098 - £31,604 per annum.

This post is full time and open ended.

New entrants to the University will be required to serve a probationary period of 6 months.

The successful applicant will be eligible to join the Universities’ Superannuation Scheme. Further information regarding the scheme is available from the Superannuation Officer, who is also prepared to advise on questions relating to the transfer of Superannuation benefits.

It is the University of Glasgow’s mission to foster an inclusive climate, which ensures equality in our working, learning, research and teaching environment.

We strongly endorse the principles of Athena SWAN, including a supportive and flexible working environment, with commitment from all levels of the organisation in promoting gender equity
The University of Glasgow, charity number SC004401.

Vacancy reference: 019513, closing date: 17 December 2017.

Interviews will be held on 18 January 2018.

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