PhD Studentship - ‘The Ostrich Problem’: Motivated Inattention to Information Pertaining to Goal Progress

University of Sheffield

Fully Funded PhD Scholarship in Psychology at the University of Sheffield

This is one of many projects in competition for the current funding opportunities available within the Department of Psychology

Project title: ‘The Ostrich Problem’: Motivated Inattention to Information Pertaining to Goal Progress

Primary supervisor: Dr T Webb

Project description: One of the most significant challenges facing science and society is how to promote lasting changes in people’s behaviour. What kinds of interventions influence the behaviours that lead to obesity or persuade people to use less energy in their homes? The proposed project will work alongside a team funded by the European Research Council (ERC) to investigate the possibility that people struggle to change because they intentionally fail to monitor the relation between their current behaviour and their desired behaviour. For example, few people monitor their household energy consumption, check their bank balances, keep track of what they are eating and so on.

This active ignoring of information about one’s current standing relative to one’s goals – termed here ‘the ostrich problem’ – is part of popular culture, yet current scientific perspectives assume that people will actively monitor and seek information on their progress. As a consequence, theoretical frameworks fail to adequately describe and predict the outcomes of behaviour change efforts and current interventions fall short of promise. The proposed research will investigate the nature and implications of the ostrich problem, seeking to explain why the ostrich problem exists and testing avenues for intervention.

Start date: 1 October 2018

Requirements: Applicants must have a minimum of a first class or high upper second-class undergraduate honours degree and a distinction or high merit at Masters level in psychology or a related discipline.

Funding: Tuition fees £4,194 per year Living Expenses £14,500.00

Science Graduate School

As a PhD student in one of the science departments at the University of Sheffield, you'll be part of the Science Graduate School. You'll get access to training opportunities designed to support your career development by helping you gain professional skills that are essential in all areas of science. You'll be able to learn how to recognise good research and research behaviour, improve your communication abilities and experience the breadth of technologies that are used in academia, industry and many related careers. Visit www.sheffield.ac.uk/sgs to learn more.

For further details and the application process please visit:

www.sheffield.ac.uk/postgradapplication

Closing date for applications is 5pm Wednesday 24 January 2018

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Type / Role:

PhD

Location(s):

Northern England