Effectiveness Survey

Key findings

  • jobs.ac.uk is the leading external source for all university recruitment
  • jobs.ac.uk is over ten times more effective than all other external media sources combined in appointing academic and research staff
  • jobs.ac.uk provides universities with more interviewees than other media
  • Online recruitment was found to be over four times more effective than traditional offline media for appointing university staff
  • The university's own recruitment pages were the most effective internal source of applications, interviews and appointments
Online vs. print sources - applications and appointments
  • The study shows that online sources (87%) are significantly more effective than offline sources (13%) at attracting applicants
  • Online recruitment was responsible for 82% of university appointments – an increase of 13% when compared to the same study in 2007
  • Online sources included jobs boards and university recruitment pages whilst offline sources included local press, national press and journals
Online vs offline sources for university applications Enlarge graph Online vs offline sources for university appointments Enlarge graph
All university interviews All university appointments
  • Online recruitment is crucial for generating a significant volume (87%) of qualified candidates who moved to the interview stage
  • jobs.ac.uk was over three times more effective at generating interviewees than other online sources combined
  • The universities' own recruitment pages accounted for 59% of all appointments
  • jobs.ac.uk was found to be almost twice as effective as all other recruitment websites combined in attracting candidates who were appointed to university posts (15% compared to 8%)
All interviews by source Enlarge graph All appointments by source Enlarge graph
All applications and appointments
  • jobs.ac.uk is the leading source of all university applications (25%) and appointments (14.7%)
  • jobs.ac.uk is three times more effective than all other external sources combined
Media source for all university applications and appointments Enlarge graph
Academic & research applications and appointments Managerial applications and appointments
  • jobs.ac.uk's effectiveness in the academic field has grown year by year and still the most effective recruitment media for sourcing quality employees in academic and research posts
  • jobs.ac.uk is over ten times more effective than all other external media sources combined in appointing academic and research staff
  • jobs.ac.uk is the most effective recruitment media for managerial appointments
  • jobs.ac.uk is three times more effective than all other external media for managerial appointments
Media source for academic & research applications and appointments Enlarge graph Media source for managerial applications and appointments Enlarge graph
Download University Recruitment Effectiveness Survey 2013