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Associate Student Recruitment Director (Product) - UK/EU

Study Group

Location: Hong Kong - Hong Kong, Field Based
Salary: Not Specified
Hours: Full Time
Contract Type: Permanent
Placed On: 13th March 2019
Closes: 13th May 2019

Job Purpose:

  • The Global Product Team will achieve new student enrolment and profit goals for their portfolio of programs. As Brand guardians they will achieve this by developing and marketing a portfolio of programmes to clients throughout the world and enabling the Partner Sales Team to do the same.
  • Work across our relevant channels, build Partner Sales Team and Agent Customer knowledge for brands within portfolio and hold ownership for recruitment activities in line with partner or account plans.

Key Responsibilities:

  • NSE responsibility for Product across all relevant channels
  • To be the Product subject matter expert, providing product thought leadership
  • Drive Centre/Product sales plan & execution
  • Creation & execution of Sales Action Plan with partner Universities and channel teams
  • Deliver product education and training across Partner Sales, Agent, Feeder and Digital network.
  • Deliver efficient and effective agent group training and launches
  • Document FAQs and localise / cascade sales and marketing materials
  • Own assessment of product opportunities (go/no-go )
  • Work with marketing on pricing/competitor insights and product/centre scoping
  • Specify market specific product requirements (entry requirements) and escalate issues to Sales Director
  • Coordinate university in- market visits and university-sought market insights
  • Work with in-market teams to identify needs and work with marketing to make available localised product materials for all key market ensure their effective distribution and training.
  • Represent centres/brand at exhibitions and recruitment events and ensure NSE budgets are met.
  • Identify OD specific opportunities and highlight to Regional and Sales Director (Product)
  • Lead on market organisation relationships e.g. BC Consulates etc. in partnership with Work with Regional Director
  • Align with the Company mission, vision, values and strategy and ensure they are translated into action through performance goals, communication and feedback processes.
  • Comply with Study Group policies and applicable laws including those in relation, but not limited to: Workplace Health and Safety; Anti-Discrimination and Harassment, Anti-Bribery and Anti-Corruption and those specifically relevant to the position and authority of the job holder.

Geographical Scope

  • Will include significant interaction with the channel teams as well as university partners and customers (agents, students, parents) globally.
  • Requirements for travel.

Selection Criteria:

Qualifications & Training

  • Tertiary educated
  • Fluency in English
  • CRM knowledge

Experience Required:

  • Significant experience in product sales and marketing through an agency and direct distribution model
  • A commercially savvy product specialist with a successful track record in delivering results via leading a geographically remote team within a key account management model or contact centre sales model
  • Experience in successfully executing conversion/sales strategies
  • Experience identifying a customer’s business drivers and influencing their buying behaviour in line with a customer value proposition
  • Knowledge and understanding of the international student marketplace and the challenges within industry


  • Ability to deal with ambiguity and change
  • Relationship builder and the ability to influence across all levels of the organisation both internally and externally
  • Results orientated with the ability to successfully deliver on sales, financial and customer satisfaction outcomes
  • Good business and commercial acumen, analytical and quantitative ability
  • Engaging and collaborating with key people within a matrix and ‘virtual’ organisation, including ability to gain commitment from others for joint success
  • Ability to work independently with minimal supervision, and in a team environment
  • Decision making, problem solving with strong negotiation skills
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