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Development Manager, Appeals and Digital Engagement

London Business School - Education Studies (inc. TEFL)

Location: London
Salary: Not Specified
Hours: Full Time
Contract Type: Fixed-Term/Contract
Placed On: 14th September 2021
Closes: 13th November 2021
Job Ref: lbs/TP/16175/336


This is a 12 month Fixed Term Contract role.

Can you inspire donors all over the world?

This role will develop and maintain a robust annual giving programme which establishes a strong donor pipeline, and develops sustainable fundraising for LBS. Focus on testing of new content and channels, thorough analysis of outcomes, and embedding successful activities to increase investment in the School’s vision from our global community of students, alumni, and friends.

Londo n Business School; a global and vibrant business community based in two of the world’s most dynamic cities, London and Dubai. It’s where extraordinary minds and diverse perspectives connect, to have a profound impact on the way the world does business and the way business impacts the world. We offer best in class hybrid learning to our students and participants, whilst creating a flexible, supportive and dynamic working environment for our people to excel in, whatever their location.

Main Responsibilities

  • To create and deliver an annual plan of appeals activity with a focus on digital engagement.
  • Explore new ways of acquiring, retaining, and upgrading donors by thoroughly testing both the channels and the content we use. Challenge conventional wisdom and ask questions where necessary to break down barriers to experimentation.
  • To create with other members of the Giving team a robust pipeline that builds sustainable unrestricted support, feeds the Major Gifts programme, and delivers participation and income targets.
  • Lead on the planning and delivery of LBS’s annual giving day, Global Give, including messaging, segmentation, content and platform management.
  • Work with the Student Engagement team to evolve the approach to student philanthropy.

Ideal Candidate

Our ideal candidate will have:

  • Experience of working in an annual/regular giving or digital fundraising team, ideally with first-hand knowledge of email, calling and peer-to-peer campaigns
  • Led or supported a giving day or another large-scale, digital fundraising activity
  • Knowledge of the higher education sector/business schools
  • Experience working with CRM databases, ideally Raiser’s Edge
  • Results-oriented, with excellent organisational and project management skills
  • A team player who thrives on working with others to achieve targets
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