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Marketing Manager

Spirit Studios

Location: Manchester
Salary: £30,000 to £35,000
Hours: Full Time
Contract Type: Permanent
Placed On: 17th September 2021
Closes: 11th November 2021

Spirit Studios is an independent Higher Education provider specialising in Music Production. Established in 1980, our rich history is intertwined with the music industry. Artists such as The Smiths, The Stone Roses, The Happy Mondays, Courteeners and Tito Jackson have used our facilities whilst our tutors have worked with Groove Armada, Orbital, Elbow and the Prodigy to name but a few. Our complex comprises state of the art recording studios, edit suites, computer suites and a live venue. We have produced graduates that have worked with the cream of the music industry across the globe.

Location: 65-69 Downing Street, Manchester, M1 7JE

Hours of work: 35 hours per week. 7 hours per day between 8:30am – 6:00pm. Office based

Responsible for:              

We are looking for an experienced marketing manager to lead our team of marketers and to support the business in realising its student recruitment targets for all our courses.

With a thorough understanding and enjoyment of current media, trends, tracking and analytics, and with an ability to innovate on marketing campaigns, you will lead and advocate a unique and highly respected student journey from awareness through to enquiry, application, enrolment and beyond.

You will lead the implementation and evaluation of marketing campaigns, and will use your understanding audience insights to continually develop and produce highly effective and engaging student focused marketing.

Key Tasks and Responsibilities:

  • Develop the annual marketing plan and evaluate its success against targets and objectives.
  • Plan and execute campaigns across all known media, including digital marketing/social media, events, email and direct marketing, industry and school outreach, PR and partnerships and SEO & PPC
  • Developing the Spirit Studios brand
  • Plan, implement and evaluate internal and external recruitment events and activities.
  • Ensure that web pages are populated with engaging content
  • Create plans to grow and evolve our customer database, using data and insights for recommendations to maximize leads and conversion rates across all courses.
  • Analyse, pivot and report campaign results and leads.
  • Work in hand with the senior management team to ensure that campaigns are well briefed in and feedback adequately looped.
  • Ensure our website is up to date and optimised with fresh content

Minimum Essential Requirements

  • Experience of marketing within the higher education sector
  • Educated to degree level in appropriate discipline, or working towards a marketing qualification, such as a Chartered Institute of Marketing Diploma
  • Proven experience of developing marketing plans for student acquisition and evaluation of success
  • A deep understanding of marketing channels
  • Knowledge of SEO, Google Adwords & Analytics, Social Media advertising and Content Management Systems
  • Excellent communication skills
  • Excellent leadership and teamworking skills

Desirable Abilities

  • Experience of marketing within music or creative industries
  • A knowledge of and passion for the music industry
  • Graphic design experience

Benefits

Generous annual leave entitlement

Educational discounts on music production hardware and software

Cycle to work scheme

How to apply

Apply by email with a CV and covering letter as attachments to the Head of Finance and Human Resources, gary.smith@spiritstudios.ac.uk

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