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Marketing Executive

University Of The Arts London

Location: London
Salary: £35,468 to £43,558
Hours: Full Time
Contract Type: Permanent
Placed On: 12th October 2021
Closes: 26th October 2021
Job Ref: 7403

This is an exciting opportunity for an experienced marketer to build on their existing experience and knowledge of digital and traditional marketing techniques to undertake the development, implementation and evaluation of marketing campaigns for student recruitment across UAL's domestic and international markets.

You will have experience in developing and implementing multi-channel operational marketing plans to support the achievement of customer acquisition and/or prospective student recruitment. In addition, you will have experience of using market insights and data to inform the development of effective and engaging campaigns, along with the ability to monitor, interpret and report on metrics for campaign evaluation.

Working collaboratively across the Student Marketing, Recruitment and Admissions department, UAL Colleges and other business units, you will play a key role in achieving a first-class student experience from enquiry through to enrolment. You will work to promote the delivery of high levels of customer service and the use of appropriate technologies, systems and processes to convert prospective enquirers to applicants and enrolments.

Why choose us?   

University of the Arts London is a vibrant world centre for innovation, drawing together 6 Colleges with international reputations in art, design, fashion, communication and performing arts. Every position within the University plays an important part in shaping future creative professionals and impacts on the future of so many creative industries.

Student Marketing, Recruitment and Admissions (SMRA) is a University-wide department which supports the strategic aims of the university to achieve diversity and quality of students through excellence in marketing, recruitment and admissions activities. 

Your profile

You will be educated to degree level or above, with substantial experience working in a marketing role (within higher education is desirable) requiring knowledge of both digital and traditional marketing principles and techniques. You will also have an understanding of marketing practices and theories, with areas of specialism in the fields of digital marketing, market research and CRM. 

You will have practical experience developing and implementing operational multi-channel marketing plans for direct customer acquisition and/or student recruitment and experience of creating marketing collateral and content assets that support these campaigns. Experience of implementing brand guidelines is also essential in the role. 

You will have experience of using website Content Management Systems (CMS) and knowledge of practices for Search Engine Optimisation (SEO). Demonstrating the performance and effectiveness of campaign activity is key, and you will have the ability to monitor, interpret and report on data and metrics for marketing campaign evaluation.

The role also demands exceptional interpersonal and communication skills, with experience of collaboration and building effective internal working relationships across different levels of seniority and functions. You will have a proven ability to work independently without direct supervision, and be able to demonstrate initiative and creativity to resolve problems.

For further details and to apply please click the apply button. 

Closing date: 26 October 2021 23:55. 

UAL is committed to creating diverse and inclusive environments for all staff and students to work and learn – a university where we can be ourselves and reach our full potential. We offer a range of family friendly, inclusive employment policies, flexible working arrangements and Staff Support Networks. We welcome applicants from diverse backgrounds, including race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity, and caring responsibility.

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