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Individual Giving Officer

University of Stirling - Internationalisation and Partnerships

Location: Stirling
Salary: £22,847 to £25,627 per annum (Grade 5)
Hours: Full Time
Contract Type: Permanent
Placed On: 13th January 2022
Closes: 30th January 2022
Job Ref: SERV01385

The Post

The purpose of the post is to develop and implement the University’s individual giving programme and work with the wider team to enhance life-long relationships with alumni and supporters. The post-holder will generate philanthropic income from mid-level donors and (less than £5k) lower-level donors (from £10K and above) through mini telethons, direct marketing and social media/digital campaigns, including developing a crowdfunding programme, and community activities.

The Individual Giving Officer will create compelling donor journeys to inspire and steward alumni and supporters and motivate them to donate and, in doing so, support the wider fundraising goals by creating “positive noise stories” around fundraising. The main objective is to ensure individual donors feel looked after and valued and understand the impact of their support.

The post-holder will take forward our donor communications and work closely with the Alumni Team to ensure an integrated approach to fundraising communication among our alumni base. The successful candidate will provide a dedicated resource to coordinate the disbursal and recognition of funds from the Stirling Fund and the Vice-Chancellor’s Fund in the form of grants to student projects. In doing so, they will be the point of contact between the Advancement Team and the Student Union.  The post-holder will report to the Advancement Operations Manager.

The successful candidate will be highly motivated with strong interpersonal, communication and team working skills, ideally within an international and/or HE context and the ability to work under pressure and to tight deadlines.

Description of Duties

  • Work to develop and implement the regular giving programme which includes coordination of all direct appeals within the agreed plan utilising telephone, mail, email and digital media.
  • Work with the Advancement Operations Manager to research and develop new fundraising approaches and opportunities to increase individual giving.
  • Organise and manage mini telethons (up to six weeks of calling per annum) including: recruiting and training student callers; drafting calling scripts, training materials, and fulfilment packs; running the telethon office; providing ongoing coaching for the student callers; and developing strong cases for support for the Stirling Fund and other causes to ensure future support from the alumni community.
  • Draft fundraising material for campaigns (letters, emails, crowdfunding collateral) and help to ensure fundraising messages are updated on the University’s alumni and supporter web pages.
  • Bring forward ideas, and implement approved recommendations, to make philanthropy more visible on campus.

Essential Criteria

  • Educated to degree level.
  • Experience of developing and implementing individual giving programmes or experience in a related field (sales, direct marketing or similar).
  • Experience of working on marketing or communication campaigns across a range of media.
  • Good knowledge of the regulatory environment (GDPR and PECR, Gift Aid, PCI and fundraising legislation, direct marketing best practice).
  • Track record of effective verbal and written communication with people from differing backgrounds, cultures and countries.

For further information, including a full description of duties, essential criteria and details on how to apply, please see Vacancy details | About | University of Stirling

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