Back to search results

Marketing Officer (HW Online)

Heriot-Watt University

Location: Edinburgh
Salary: £27,116 to £31,406 (Grade 6)
Hours: Full Time
Contract Type: Permanent
Placed On: 14th January 2022
Closes: 16th February 2022
Job Ref: 1433

Location: Based at Riccarton Campus in Edinburgh

Contract: Open-ended

Closing date: Midnight on 16th February 2022

FTE and working pattern: Full time (1 FTE), Monday – Friday. Flexible home/office working arrangements are available (once restrictions have been lifted). This can be agreed with the Marketing Manager (HW Online).

Heriot-Watt University has established a reputation for world-class teaching and leading-edge, relevant research, which has made it one of the top UK universities for innovation, business and industry.

The Marketing, Student Recruitment, Admissions and Communications Group is at the heart of attracting, engaging and delivering exceptional student and stakeholder experiences. From award-winning marketing campaigns, to local and global student recruitment initiatives, and communications that put Heriot-Watt on the global stage, our Group delivers professional services that support the University’s strategic ambitions.

Purpose of Role: As part of the marketing team for our ambitious new HW Online project, your role is to provide operational support on activities that will yield growth in income and customers from online learning students globally from B2C and B2B markets. HW Online is a core strand in our University Strategy 2025 and we are looking for first-class Marketing Officers who can exhibit superior digital marketing skills.

Education, Qualifications & Experience:

These are the criteria on which the short-listing and recruitment selection will be made

Essential

  • Educated to at least SCQF level 6-7 or equivalent practical experience in the workplace
  • Experience in a digital marketing role
  • Campaign marketing experience in customer acquisition and retention
  • Excellent copywriting skills with the ability to write within brand guidelines
  • Experience using Google Analytics and Data Studio
  • Reporting on campaigns, web traffic, social media engagement and sales to track conversion funnel
  • Analytical problem solving skills
  • Well-developed interpersonal skills
  • Demonstrable ability to work quickly, flexibly and accurately in a dynamic, changing and fast paced environment
  • Demonstrable professional and proactive approach

Desirable criteria

  • Strong B2B marketing expertise and networking skills
  • Experience using SparkToro, Adobe Creative Suite, Canva, Dotdigital, Hootsuite and Burning Glass

‘How to Apply’

For more information about the role and to apply, please visit; enzj.fa.em3.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX/job/1433/?utm_medium=jobshare

We value your feedback on the quality of our adverts. If you have a comment to make about the overall quality of this advert, or its categorisation then please send us your feedback
Advert information

Type / Role:

Subject Area(s):

Location(s):

Job tools
 

PhD Alert Created

Job Alert Created

Your PhD alert has been successfully created for this search.

Your job alert has been successfully created for this search.

Ok Ok

PhD Alert Created

Job Alert Created

Your PhD alert has been successfully created for this search.

Your job alert has been successfully created for this search.

Manage your job alerts Manage your job alerts

Account Verification Missing

In order to create multiple job alerts, you must first verify your email address to complete your account creation

Request verification email Request verification email

jobs.ac.uk Account Required

In order to create multiple alerts, you must create a jobs.ac.uk jobseeker account

Create Account Create Account

Alert Creation Failed

Unfortunately, your account is currently blocked. Please login to unblock your account.

Email Address Blocked

We received a delivery failure message when attempting to send you an email and therefore your email address has been blocked. You will not receive job alerts until your email address is unblocked. To do so, please choose from one of the two options below.

Max Alerts Reached

A maximum of 5 Job Alerts can be created against your account. Please remove an existing alert in order to create this new Job Alert

Manage your job alerts Manage your job alerts

Creation Failed

Unfortunately, your alert was not created at this time. Please try again.

Ok Ok

Create PhD Alert

Create Job Alert

When you create this PhD alert we will email you a selection of PhDs matching your criteria.When you create this job alert we will email you a selection of jobs matching your criteria. Our Terms and Conditions and Privacy Policy apply to this service. Any personal data you provide in setting up this alert is processed in accordance with our Privacy Notice

Create PhD Alert

Create Job Alert

When you create this PhD alert we will email you a selection of PhDs matching your criteria.When you create this job alert we will email you a selection of jobs matching your criteria. Our Terms and Conditions and Privacy Policy apply to this service. Any personal data you provide in setting up this alert is processed in accordance with our Privacy Notice

 
 
More jobs from Heriot-Watt University

Show all jobs for this employer …

More jobs like this
Join in and follow us

Browser Upgrade Recommended

jobs.ac.uk has been optimised for the latest browsers.

For the best user experience, we recommend viewing jobs.ac.uk on one of the following:

Google Chrome Firefox Microsoft Edge