Senior Content Marketing Manager

Job Summary

This exciting role of Senior Content Marketing Manager is a fantastic opportunity to develop and deliver multi-channel content marketing campaigns and communication strategies, that promote Imperial College Business School’s programmes competitively amongst the world’s top business students. You will research, plan, create and share highly engaging content that will inspire prospective students to study a Master’s, MBA, Doctoral, Undergraduate or Summer School programme at Imperial.

Duties and responsibilities

Imperial College Business School’s vision is to be a globally excellent business school that ranks amongst the best in the world. The Senior Content Marketing Manager will play a pivotal role in supporting the school’s vision by managing a team of Content Marketing Officers, responsible for communicating our strengths and attracting international degree applicants.

You will lead the development and delivery of a content marketing strategy for the school’s programmes. Working closely with a wide range of stakeholders, including our inspiring students, faculty and alumni, will be key to achieving this. Your excellent copywriting skills will be used to develop compelling messaging for our programmes, which will feed into the content marketing strategy and key marketing and communications channels, including the website. You will also work together with a PR agency to achieve quality media coverage for the business school’s programmes in top business education press.

The Senior Content Marketing Manager will develop strong relationships with their fellow Marketing Managers to ensure that their campaigns are complementary and aligned to achieve common objectives.

Essential requirements

We are seeking a Senior Content Marketing Manager who can:

• Develop, implement and review the effectiveness of the content marketing strategy
• Produce content (including articles, blogs, videos, podcasts, digital brochures, photography, and more) for use in multi-channel marketing campaigns
• Lead on producing content to generate interest for the newly launched BSc course, including exploring, establishing and growing new channels (i.e. TikTok)
• Produce content for distribution via key marketing channels, such as the website, social media, email marketing and third-party advertising
• Analyse, evaluate and report on the return on investment of programmes content marketing activity, utilising marketing analytics
• Plan and produce content for the launch of new or relaunch of existing programmes
• Lead, motivate and develop a team of Content Marketing Officers, to plan, research and create high-quality, engaging and timely content about our programmes
• Source and manage relationships with external suppliers, covering; design, PR, photography, videography, podcast, print, production, and more
• Manage PR agency relationship to achieve press coverage that raises awareness of our programmes
• Develop strong relationships with senior stakeholders across the Business School and College, including Programme Directors, Centre & Institute Directors, the Dean and Vice-Deans, Communications Teams, etc.
• Plan and manage a content marketing budget

Further Information

This is a full-time, open-ended position. In addition to your competitive salary, there are other benefits offered by the College.

We are committed to supporting your professional development. You have opportunities to attend conferences, complemented by a training allowance to help you upskill in areas relevant to your career development. There are also some opportunities available to study on Imperial courses.

Should you require any further details please contact: Dale Mayfrey, Head of Programmes Marketing: d.godfrey@imperial.ac.uk

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