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Deputy Director, Brand and Communications

Newman University - Communications, Marketing and Student Recruitment Department

Location: Birmingham
Salary: £40,931 to £46,047 per annum
Hours: Full Time
Contract Type: Permanent
Placed On: 31st January 2023
Closes: 14th February 2023
Job Ref: NU9022-2

This is a new role within the Communications, Marketing and Student Recruitment Department and will be responsible for a range of university-wide services to promote the university’s strategic objectives and achieve its student recruitment ambitions.

The postholder will lead work to achieve the University’s ambition to increase student numbers, by crafting and developing the overall brand narrative for Newman University. You will translate the values and strategic objectives of the institution for a range of audiences including external bodies and partners, staff and students (future, current and alumni). You will already have experience in developing a digital strategy, especially when delivering messaging across multiple platforms, including the CRM.

As an experienced professional, you will line manage a small team of communications, events and digital professionals, and deputise for the Director of Communications and Marketing, contributing to the Communications and Marketing business plan. You will be able to articulate our mission, vision and values so that they become core messaging both internally and externally. You will be experienced in broadening the external profile of an institution through public relations campaigns and proactive media relations. Managing the messaging, particularly on digital and social platforms and on our website, with appropriate metrics, will already be an innate part of your skillset, and you will be able to demonstrate an excellent return on investment in the work that you and your team are producing.

You will lead and champion the university’s brand position and positioning strategy across multiple markets and with segmented groups, including brand messaging, tone of voice and design.

Informal enquiries about this opportunity are very welcome. Please contact Alison John, at a.j.john@staff.newman.ac.uk, to discuss the role further.

An application form and further details about this role are available from: newman.ac.uk/jobs or alternatively please e-mail: recruitment@newman.ac.uk

Closing date for applications: Tuesday 14th February 2023

Interview date to be confirmed

Newman University offers a wide range of staff benefits including 35 days annual leave entitlement plus bank holidays (pro rata for part time posts), pension scheme, chaplaincy and spiritual care, library services, free on-site parking, discounted travel scheme, cycle to work scheme, employee assistance programme, occupational health and counselling services and staff development opportunities. Further details of the full range of staff benefits available can be found on our website: https://www.newman.ac.uk/knowledge-base/staff-benefits/ or please contact the Human Resources Department.

Newman University is an Equal Opportunity Employer

Newman University is located on Genners Lane, Bartley Green, Birmingham, West Midlands, B32 3NT.

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