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Content and Social Media Officer

Richmond, The American International University in London - Marketing, Recruitment, and Communications Team

Location: London
Salary: £34,000 to £36,000 per annum, plus excellent benefits
Hours: Full Time
Contract Type: Permanent
Placed On: 20th June 2024
Closes: 7th July 2024

Location: Chiswick Park Campus 

Richmond American University London is seeking an enthusiastic and innovative Content and Social Media Officer to join our Marketing, Recruitment, and Communications team. This role is crucial in delivering our marketing and communication strategy, focusing on content creation and social media engagement to enhance brand awareness and drive engagement across our target audiences. 

The successful candidate will demonstrate an ability to create written, visual, and audio content including blogs, videos, podcasts, and photography, the capacity to create engaging content to support marketing and communication activities, ensuring it aligns with the university’s brand. An eye for Social Media Management where the successful candidate will oversee RAUL’s presence on social media platforms. Develop and implement a social media content plan to increase brand visibility and support student recruitment. 

Editorial Planning will be a key element of the role with the candidate demonstrating the capacity to maintain and contribute to an effective content calendar and editorial plan to highlight RAUL’s strengths in teaching and student experience. SEO and Analytics - Utilize SEO principles and digital marketing strategies to optimize content reach. Track and analyze web and social media metrics to improve future content production. 

The candidate will showcase an ability to work well with various departments to gather content, support the web team in maintaining recruitment-facing web pages, and manage a community of Student Digital Ambassadors. 

About Richmond American University London 

Richmond American University London is a unique institution, global in outlook and in practice, diverse and cosmopolitan in its culture. A leading private and not-for-profit institution, we are dually accredited in both the United States, by the Middle States Commission on Higher Education, and registered with the Office for Students in the UK. Our students receive both UK and US degrees, bringing together the best of British and American higher education. 

Operating in London since 1972, our mission is to educate and inform future generations by providing them with the knowledge and support to think critically, the freedom to challenge assumptions and the skills to work with others. Our distinctive, multi-disciplinary Liberal Arts degree programmes offer a holistic approach to teaching and learning that focuses on developing academic and personal skills to enable our students to make positive contributions through employment, personal development, and public service after graduation. 

Richmond is an equal opportunities employer; A Basic level DBS check is required for this position. For further information about this vacancy and the University, please visit: https://www.richmond.ac.uk/about-richmond/work-for-us/  

Closing date: 7th July 2024 

To apply for this role, please email hr@richmond.ac.uk and send your CV and supporting statement, together with details of three recent work-related references via the 'Apply' button above.

Please note that while submitted applications will be acknowledged, we are unable to provide individual feedback to applicants.

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