Senior Marketing & Campaigns Officer

Join Birkbeck, University of London, in a dynamic and rewarding role as an Senior Marketing & Campaigns Officer.

This role is integral to the promotion of Birkbeck's unique proposition and its education offering - helping us to meet our global student recruitment targets and ensuring the continued success, awareness and reputation of our esteemed programs.

As part of an established and effective team within Birkbeck's Marketing and External Relations Department, this role has responsibility for promoting and recruiting students to our unique degree courses, which are taught in the evening and the daytime.

As our Senior Marketing & Campaigns Officer, your responsibilities will include:

• Leading integrated marketing and recruitment campaigns which support the marketing and recruitment strand of the Marketing & External Relations Strategy.
• Ensuring all marketing activities and campaigns are driven by insight, targeting relevant prospective students with consistent, engaging and compelling messaging.
• Contributing to the development and coordination of an effective annual marketing plan to support the University in it’s achievement of global student recruitment targets.
• Coordinating the work of the marketing & recruitment teams, both home & international, to develop a strategic and integrated approach to faculty marketing plans which aim to increase recruitment to all programmes and at all levels.
• Working with external suppliers to develop and deliver marketing and recruitment campaigns and its associated elements both online and offline.

The ideal candidate for the Senior Marketing & Campaigns Officer role will have:

• A thorough understanding of marketing and student recruitment within higher education.
• Strong interpersonal communication and presentation skills and a can-do attitude.
• Experience of developing and delivering successful, high-impact integrated marketing and recruitment campaigns.

If this sounds like the ideal role for you, we'd love to hear from you today.

Salary and benefits

£37,143 rising to £42,365 per annum which is Grade 6 of the College's London Pay Scale.

Birkbeck offers a competitive salary and pension scheme, 31 days paid leave, flexible working arrangements and some of the most generous benefits in the HE sector, all while being located right in the heart of Bloomsbury, Euston, London.

The salary quoted is on the College's London Pay Scale which includes a Weighting/Allowance for staff who work in London.

Contract

An open-ended, permanent contract, Full time (35 hours a week) with hybrid working and at least one day a week in the office in Bloomsbury, London. Please submit a CV for consideration. Closing date is 13 September 2024. Interview date is 24/25 September 2024.

Enquiries

To know more about the role, please contact Arturs Krasnovs, Deputy Director Marketing and Recruitment, at a.krasnovs@bbk.ac.uk or 07541772478.

If you have difficulty using the recruitment portal, please contact jobs@bbk.ac.uk providing your name and the job reference number of the position.

We welcome applicants from all sections of the community. The College is committed to improving the gender and cultural diversity of its workforce, holding an Athena SWAN award, membership of WISE, operating Disability Confident & Mindful Employer schemes. www.birkbeck.ac.uk/jobs 

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