Senior Marketing Officer, Undergraduate

About the role

Join Imperial College London as a Senior Marketing Officer (Undergraduate)! Be at the forefront of attracting the brightest science, technology, engineering, and mathematics (STEM) undergraduate students to a London-based university that’s currently ranked second globally by QS.

You will lead innovative cross-platform marketing and advertising campaigns, collaborating with Content, Digital, CRM and Faculty Marketing teams to target, engage, and nurture prospective undergraduate students.

This data-driven role is your opportunity to shape impactful marketing strategies and help us grow a diverse community of future world changers.

What you would be doing

As our Senior Marketing Officer, you will play a key role in shaping and executing our annual undergraduate marketing and advertising campaigns. You will work closely with the Marketing Manager (Campaigns and CRM), guiding the creation and management of campaign briefs that provide clear targeting, messaging, and performance targets that will be shared across the Marketing team. Your collaboration will ensure a seamless and multi-channel approach to attracting and nurturing undergraduate students through their admissions journey.

You'll take charge of delivering global lead-generation advertising campaigns, working alongside our media agency to boost our pipeline of global prospective students. Your creative input will be crucial in developing compelling marketing content, such as landing page and advertising copy and email nurturing campaigns, to drive engagement and conversion.

A data-first mindset is also essential, as you'll analyse campaign performance, using metrics to refine and optimise our year-round campaigns.

Additionally, you'll manage a Marketing Assistant, oversee budgets, and work with various internal teams to ensure our campaigns align with Imperial's strategic priorities and brand positioning and achieve a high return on investment.

What we are looking for

• Campaign expertise: Proven track record in planning and managing global advertising campaigns, with a strong analytical approach to optimising performance.
• Data-driven mindset: Skilled in interpreting quantitative and qualitative data to guide marketing strategies.
• Digital marketing knowledge: Deep understanding of the digital marketing landscape, including content and SEO.
• Communication excellence: Exceptional written communication skills, adaptable across various platforms and audiences, with keen attention to detail in proofreading and copyediting.
• Project management: Strong organisational and project management skills, capable of handling multiple projects and meeting tight deadlines.
• Collaborative: Excellent interpersonal skills for building relationships and managing a team.
• Financial acumen: Competent in budget management, ensuring effective allocation of resources.

If you excel in these areas and are excited about joining a world class university in London, we encourage you to apply!

What we can offer you

• The opportunity to continue your career at a world-leading institution
• Sector-leading salary and remuneration package (including 39 days off a year and a competitive pension)
• Career development and training opportunities
• A diverse, supportive team of marketing experts

Further information

If you have any accessibility requirements or application process queries, please contact Sabrina at Sabrina.Cleary@imperial.ac.uk

If you require further information or for an informal chat about the role please contact:

Farah Parmenter, Marketing Manager (Campaigns and CRM) at F.Parmenter@imperial.ac.uk

Please note that job descriptions are not exhaustive, and you may be asked to take on additional duties that align with the key responsibilities mentioned above.

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