International CRM and Conversion Manager

Are you an experienced CRM specialist with a passion for international recruitment? Do you enjoy leading teams, improving systems and delivering high-impact, personalised communication campaigns? Join the University of East London as our International CRM and Conversion Manager. 

University of East London 

Founded in 1898, we at the University of East London (UEL) are proud to change lives through education. Our goal is to advance industry 5.0 careers-first education and provide a clear path to the jobs and opportunities of the future. We’re committed to driving diversity in the 5.0 talent pipeline, working in partnership to promote talent wherever it is found and creating a balanced, inclusive, and green future. 

But we can't achieve this goal alone. We need forward-thinking, innovative, and curious individuals like you to join our community and help us craft our future. As part of our team, you'll have the opportunity to work with a diverse range of people who share your passion for creating positive change. We’re an inclusive and welcoming community that is constantly moving forward, never satisfied with the status quo. 

About Us

UEL’s CRM (Dynamics 365) delivers end-to-end communication and customer service across the student journey, from initial enquiry to alumni membership. Since its launch in 2020, the system has been adopted by 30 diverse teams. 

The CRM Centre of Expertise (COE) is part of the Change and Transformation team within our External Relations Directorate. The International CRM and Conversion team, the COE Business Support Team, and the UK Recruitment CRM and Conversion team are strategically aligned to enhance collaboration and effectiveness. This structure enables CRM specialists to work together in delivering high-impact recruitment campaigns. The teams closely collaborate with colleagues in IT Services, the Strategic Development and Delivery Directorate, and CRM users across the university, ensuring the system is optimised to support recruitment and conversion objectives. 

About the Job

In this role, you’ll lead a small, dedicated team responsible for designing, delivering and improving targeted CRM nurture and conversion campaigns for prospective international students. You’ll work with Microsoft Dynamics 365, Customer Insights - Journeys, Infobip, GeckoEngage and other tools to shape data-driven, customer-centric journeys from enquiry through to enrolment. 

You’ll collaborate with colleagues across International Recruitment, UK Recruitment, Marketing, the CRM Centre of Expertise and IT Services to ensure campaigns are effective, compliant and aligned with business goals. 

The role holder will need experience of: 

• Using and managing CRM marketing function
• Developing, delivering, evaluating, and optimising multi-channel campaigns
• Managing a team in a high process environment, including the development of talent to deliver the organisation’s strategy and goals
• Capturing and managing data via online forms and event software

About You 

We are looking for team members who will be part of embedding an innovative practice and a digital first mindset within our External Relations Directorate. We seek individuals who not only enjoy working in an agile environment but also demonstrate a willingness to embrace new technology and transformational change. Together, we aim to cultivate a culture of 'continuous new', staying updated with emerging technologies and best practice across the sector. 

To succeed, you’ll need significant experience managing a CRM marketing function (ideally in Higher Education), strong expertise in CRM and marketing automation systems, and a solid understanding of the international student journey. You’ll also have proven leadership experience in a high-process environment, excellent communication skills and a commitment to equality, diversity and inclusion. 

Benefits Package 

At UEL, we believe that a great role is about more than just a salary. It’s about the complete package, including our outstanding work environment and inclusive culture.

We offer a genuinely competitive salary, dependent on experience (DOE), and a range of excellent benefits.

You can explore our full benefits package here: https://uel.ac.uk/benefits-professional-services-positions

Building an Inclusive Future

As an inclusive, equal-opportunities employer, our Stonewall membership and Athena Swan awards reflect our ongoing dedication to Equality, Diversity and Inclusion and we’re committed to closing the diversity pay gap. We’re proud of the progress we’ve made and honest that there’s more to do. We’re determined to keep moving forward so everyone at UEL can thrive.

We're a disability confident employer and value all applications. Please let us know if you require any reasonable accommodations throughout the recruitment process.

If you're ready to join a University that values your outstanding skills and perspectives and is dedicated to making a difference, we invite you to explore a career with us. We are excited to welcome versatile individuals who are committed to advancing their careers while making a positive impact on the world.

Please note that this advert may close earlier than the deadline if we receive many applications. We encourage you to submit your application as soon as possible.

To contact the recruitment team please phone +44 20 8223 3000 x 4600 or e-mail jobs@uel.ac.uk

CVs without a completed application form will not be accepted.

At UEL we are committed to working together to build a community which values diversity in both our staff and student populations, is representative and inclusive, enabling all to progress and thrive.