CRM and Conversion Manager

At the University of East London (UEL), our mission is to prepare students for the careers of the future while shaping that future inclusively and sustainably. As a careers-first university, we believe education and opportunity should be open to all, and that diversity of people and thought is essential to solving society’s biggest challenges.

Founded in 1898 as the West Ham Technical Institute, UEL has always championed industry-focused education and social mobility, earning the name “The People’s University” for its commitment to widening access to technical and professional learning. While our scale and ambition have grown, our purpose has remained constant: empowering communities, advancing social justice, and equipping students with future-proof skills to thrive in a rapidly changing world.

Today, UEL continues this legacy through pioneering research, employer-engaged education, and meaningful community impact. We are tackling health and economic inequalities, promoting sustainability, and helping to build a more inclusive and resilient future.

Guided by our ambitious Vision 2028  strategy, UEL is reshaping education for the benefit of all, empowering students from every background with the skills and opportunities to succeed. Our commitment to excellence is recognised nationally; we are proud to be named University of the Year for Teaching Quality in the Times and Sunday Times Good University Guide 2025. At UEL, we don’t just teach, we inspire, innovate and empower, shaping the future together.

About the Service -External Relations

We have built an integrated multi-award winning External Relations Directorate that has brought together several teams including Brand & Marketing, Communications & Public Relations, Corporate Engagement & Advancement, Student Recruitment & Conversion (home and international), Admissions, Outreach & Access, and Design and Digital.  

We are looking for leaders who will be part of embedding an innovative practice and a digital first mindset within our External Relations Directorate. We seek individuals who not only enjoy working in an agile environment but also demonstrate a willingness to embrace new technology and transformational change. Together, we aim to cultivate a culture of 'continuous next', staying updated with emerging technologies and best practice across the sector.  

This role sits within the CRM Centre of Expertise (COE), part of the Change and Transformation team within our External Relations Directorate.

About the Job

In this role, you’ll manage an established CRM team responsible for designing, delivering, and improving targeted CRM nurture and conversion campaigns for prospective home students. You’ll work with Microsoft Dynamics 365 to shape data-driven, customer-centric journeys from enquiry through to enrolment. 

You’ll be working with colleagues across UK Recruitment, Marketing, the CRM Centre of Expertise, and IT Services to ensure campaigns are effective, compliant, and aligned with business goals. Making sure we engage and nurture our future students through every step of their journey. 

 The role holder will need experience of: 

• Using and managing CRM marketing function
• Developing, delivering, evaluating, and optimising multi-channel campaigns
• Managing a team in a high process environment, including the development of talent to deliver the organisation’s strategy andgoals.
• Capturing and managing data via online forms and event software

About You

We are looking for a forward-thinking and innovative CRM professional, with significant experience in leading on multi-channel nurture and conversion campaigns. With strong project management skills, you’ll be able to balance competing priorities whilst delivering excellent customer service in a busy, creative environment. The successful candidate will be an expert in systems including CRM and automation, with a strong eye for detail and quality. A true all-rounder, you will bring your knowledge and experience to advance our planning, execution and evaluation, delivering a cycle of continuous improvement. 

To succeed, you’ll need significant experience managing a CRM marketing function (ideally in Higher Education), strong expertise in CRM and marketing automation systems, and a solid understanding of the UK Recruitment student journey. You’ll also have proven leadership experience in a high-process environment, excellent communication skills and a commitment to equality, diversity and inclusion. 

Benefits Package

At UEL, we believe that a great role is about more than just a salary. It’s about the complete package, including our outstanding work environment and inclusive culture.

We offer a genuinely competitive salary, dependent on experience (DOE), and a range of excellent benefits.

You can explore our full benefits package here: https://uel.ac.uk/benefits-professional-services-positions

Building an Inclusive Future

As an inclusive, equal-opportunities employer, we’re committed to closing the " diversity pay gap". We’re proud of the progress we’ve made and honest that there’s more to do. We’re determined to keep moving forward so everyone at UEL can thrive.

We're a disability confident employer and value all applications. Please let us know if you require any reasonable accommodations throughout the recruitment process.

If you're ready to join a University that values your outstanding skills and perspectives and is dedicated to making a difference, we invite you to explore a career with us. We are excited to welcome versatile individuals who are committed to advancing their careers while making a positive impact on the world.

Please note that this advert may close earlier than the deadline if we receive many applications. We encourage you to submit your application as soon as possible.

To contact the recruitment team please phone +44 20 8223 3000 x 4600 or e-mail jobs@uel.ac.uk

CVs without a completed application form will not be accepted.

At UEL we are committed to working together to build a community which values diversity in both our staff and student populations, is representative and inclusive, enabling all to progress and thrive.