Back to search results

Marketing Manager

Free2Learn

Location: London
Salary: Competitive
Hours: Full Time
Contract Type: Permanent
Placed On: 22nd November 2021
Closes: 21st January 2022

We are growing our Marketing team and we are looking for a Marketing Manager to create and promote engaging and interesting content over effective marketing and communication channels. The role will be varied and demand led, moving from social media and SEO one day to creating email campaigns and arranging networking events the next.

Working across business units, the successful candidate will play a pivotal role in our success at marketing and promoting our courses, traineeships, diplomas and Apprenticeships to learners and employers. The purpose is to increase traffic generation and learner acquisition and enrolments through compelling, engaging content. It will also be necessary to use analytical tools and metrics to maximise the experience and ease of journey for both learners and employers when using our website.

Job Summary:

  • Responsible for planning, development and implementation of all of the organisation’s marketing strategies, marketing communications, and public relations activities, both external and internal.
  • Oversees development and implementation of support materials and services for business units in the area of marketing, communications and public relations.
  • Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the organisation.

Key responsibilities:

  • Implementation of a full marketing strategy with the purpose of increasing learner numbers across all programmes, including Apprenticeships, diplomas and traineeships through a range of marketing and communication tools and channels.
  • To help develop a range of branded, engaging and suitable marketing collateral including learner and employer brochures and fact sheets, event invitations, programme and exhibitions information.
  • To proactively manage key relationships with suppliers and internal stakeholders. To work with our tutors and internal experts to produce interesting and engaging content for all our marketing and communication channels and to work with our current students to promote their success stories. We will be looking for the post holder to create and provide networking opportunities to highlight Free2Learn as a leader in the training sector.
  • To ensure full integration across all our marketing and communication channels to ensure our learners and employers experience a positive multichannel experience.

Candidate’s Specification:

  • Extensive knowledge of contemporary marketing theories and practices.
  • Skilled in strategic and tactical marketing decision making.
  • Aware of the effects of their decisions on the triple bottom line: financial, social and broader environmental outcomes.
  • Comprehensive understanding of the relevance and necessity of marketing.
  • Knowledge and ability for marketing decision-making in increasingly challenging market environments.
  • Able to maximise the positive impact of marketing, its social and environmental impact.
  • In-depth theoretical background in strategic and tactical areas of marketing.
  • Critical thinking skills, ability to identify and understand opportunities and risks associated with marketing decisions
  • Up-to-date marketing knowledge, based on both academic theory and practical applications.
  • Interest and awareness in developing technologies and a passion for working with the internet. Ability to remain calm and deliver work to tight deadlines
  • Ability to work on own initiative Experience working in the Further Education Sector (desirable)

Essential

  • Degree in Marketing, Media, Journalism or Social Media Marketing or related qualification in business or related discipline.
  • Web design experience
  • Experience of building and managing online communities and creating and managing social media campaigns.
  • Experience of using social networks in a business context using online marketing techniques.

To apply please send your CV and Cover letter to:  hr@free2learn.org.uk

We value your feedback on the quality of our adverts. If you have a comment to make about the overall quality of this advert, or its categorisation then please send us your feedback
Advert information

Type / Role:

Subject Area(s):

Location(s):

Job tools
 

PhD Alert Created

Job Alert Created

Your PhD alert has been successfully created for this search.

Your job alert has been successfully created for this search.

Ok Ok

PhD Alert Created

Job Alert Created

Your PhD alert has been successfully created for this search.

Your job alert has been successfully created for this search.

Manage your job alerts Manage your job alerts

Account Verification Missing

In order to create multiple job alerts, you must first verify your email address to complete your account creation

Request verification email Request verification email

jobs.ac.uk Account Required

In order to create multiple alerts, you must create a jobs.ac.uk jobseeker account

Create Account Create Account

Alert Creation Failed

Unfortunately, your account is currently blocked. Please login to unblock your account.

Email Address Blocked

We received a delivery failure message when attempting to send you an email and therefore your email address has been blocked. You will not receive job alerts until your email address is unblocked. To do so, please choose from one of the two options below.

Max Alerts Reached

A maximum of 5 Job Alerts can be created against your account. Please remove an existing alert in order to create this new Job Alert

Manage your job alerts Manage your job alerts

Creation Failed

Unfortunately, your alert was not created at this time. Please try again.

Ok Ok

Create PhD Alert

Create Job Alert

When you create this PhD alert we will email you a selection of PhDs matching your criteria.When you create this job alert we will email you a selection of jobs matching your criteria. Our Terms and Conditions and Privacy Policy apply to this service. Any personal data you provide in setting up this alert is processed in accordance with our Privacy Notice

Create PhD Alert

Create Job Alert

When you create this PhD alert we will email you a selection of PhDs matching your criteria.When you create this job alert we will email you a selection of jobs matching your criteria. Our Terms and Conditions and Privacy Policy apply to this service. Any personal data you provide in setting up this alert is processed in accordance with our Privacy Notice

 
 
More jobs from Free2Learn

Show all jobs for this employer …

More jobs like this
Join in and follow us

Browser Upgrade Recommended

jobs.ac.uk has been optimised for the latest browsers.

For the best user experience, we recommend viewing jobs.ac.uk on one of the following:

Google Chrome Firefox Microsoft Edge