{"id":338,"date":"2020-02-25T16:23:45","date_gmt":"2020-02-25T16:23:45","guid":{"rendered":"https:\/\/www.jobs.ac.uk\/marketing\/?p=338"},"modified":"2020-03-10T16:48:10","modified_gmt":"2020-03-10T16:48:10","slug":"careers-in-he-professional-services-the-marketing-and-communications-office","status":"publish","type":"post","link":"https:\/\/www.jobs.ac.uk\/marketing\/careers-in-he-professional-services-the-marketing-and-communications-office\/","title":{"rendered":"Careers in HE Professional Services: The Marketing and Communications Office"},"content":{"rendered":"

Gone are the days\u00a0<\/span>when\u00a0<\/span>higher education institutions could rely on a steady stream of students to walk through their doors. The sector has become fiercely competitive and universities have had to rise to the challenge of competing in a global market\u00a0<\/span>by\u00a0<\/span>communicat<\/span>ing<\/span>\u00a0their<\/span>\u00a0core message through corporate marketing<\/span>.<\/span>\u00a0<\/span><\/p>\n

Effective marketing helps a university attract the best students and staff while also\u00a0<\/span>enhancing<\/span>\u00a0the institution\u2019s reputation on the world stage. The marketing and communications\u00a0<\/span>office<\/span>\u00a0(sometimes called \u2018External Relations\u2019)\u00a0<\/span>is\u00a0<\/span>central<\/span>\u00a0to\u00a0<\/span>promoting the work of\u00a0<\/span>a<\/span>\u00a0university<\/span>,<\/span>\u00a0both at home and abroad.\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

The\u00a0<\/span>higher education\u00a0<\/span>sector has a wide range of\u00a0<\/span>non-acade<\/span>mic\u00a0<\/span>career opportunities for<\/span>\u00a0both<\/span>\u00a0aspiring and experienced marketing professionals. Here we take a<\/span>\u00a0detailed\u00a0<\/span>look at the work of a university marketing\u00a0<\/span>and communications\u00a0<\/span>office and the types of roles available within this dynamic area of HE professional services.<\/span>\u00a0<\/span><\/p>\n

What does\u00a0<\/span><\/b>the marketing and communications office\u00a0<\/span><\/b>do?\u00a0<\/span><\/b>\u00a0<\/span><\/h3>\n

The\u00a0<\/span>core remit of\u00a0<\/span>m<\/span>arketing and communications\u00a0<\/span>is\u00a0<\/span>to<\/span>\u00a0<\/span>advance<\/span>\u00a0<\/span>a\u00a0<\/span>university\u2019s\u00a0<\/span>brand<\/span>\u00a0and visibility<\/span>\u00a0<\/span>among<\/span>\u00a0<\/span>prospective s<\/span>tudents, staff, stakeholders\u00a0<\/span>and<\/span>\u00a0local and<\/span>\u00a0international\u00a0<\/span>partners.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

The marketing team\u00a0<\/span>spearheads the<\/span>\u00a0planning and delivery of<\/span>\u00a0the university\u2019s<\/span>\u00a0<\/span>marketing and\u00a0<\/span>public relations<\/span>\u00a0strategy, working\u00a0<\/span>with every department across the\u00a0<\/span>organisation<\/span>\u00a0<\/span>a<\/span>nd<\/span>\u00a0collaborating with\u00a0<\/span>a variety of\u00a0<\/span>external agencies<\/span>\u00a0<\/span>in the wider community.\u00a0<\/span>\u00a0<\/span><\/p>\n

However,<\/span>\u00a0<\/span>there is much more to the marketing and communications office<\/span>.\u00a0<\/span>The team\u00a0<\/span>are responsible for a wide range of activities, such as:<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n