Marketing Officer (Campaigns and Reputation)

University of Birmingham - External Relations

The University of Birmingham has been challenging and developing great minds for more than a century. Characterised by a tradition of innovation, research at the University has broken new ground, pushed forward the boundaries of knowledge and made an impact on people’s lives. We continue this tradition today and have ambitions for a future that will embed our work and recognition of the Birmingham name on the international stage.

We develop innovative solutions to address big issues, combining original thinking with clear focus and rigour, intellectual curiosity with practical application. We enjoy being the first to do things; navigation complexity, opening access and unlocking value so that others can follow and benefit.

We are well-resourced and well-grounded, persuasive and persistent, ambitious and independent minded. We encourage and empower people to turn their ingenuity into reality and make important things happen.

External Relations is the division responsible for delivering the University of Birmingham to the world and prides itself in seizing opportunities that will enhance the profile and reputation of the University. We communicate with many different audiences in order to build purposeful relationships internally, locally, nationally and internationally. We enable those who wish to apply to study on undergraduate and postgraduate courses to make informed choices. 

The University has ambitious plans to become established as a leading global player within the sector and this new post is focused on delivering a step-change in our brand building and awareness raising activity. Following a major piece of work on Defining our Identity, the post will also play a significant role in supporting and ensuring that the identity and brand assets are consistently adopted across the University by working collaboratively with colleagues in the Colleges and Professional Services. With a primary focus on raising awareness of the research and corporate strengths and reputation of the University of Birmingham, the post holder will play a key role in building and enhancing our relationships and reputation with stakeholders through the adoption of effective marketing and CRM campaigns. 

Reporting to the Head of Campaigns and Reputation and taking a leading role in enhancing the profile and reputation of the University, the post-holder will play a vital role in the development and implementation of reputation marketing campaigns and monitoring and embedding the University identity and brand.  They will work collaboratively across External Relations and the wider university to deliver activities to support the key pillars of the Strategic Framework.

To download the details and submit an electronic application online please click on the Apply Online button below; please quote Job Reference in all enquiries. Alternatively information can be obtained from 0121 415 9000 or visit www.birmingham.ac.uk/jobs

Valuing excellence; sustaining investment

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Midlands of England