Head of Marketing

University Of The Arts London

Location: UAL - High Holborn

Hours: Full time

An exciting opportunity to play a key role in the management of an award winning Student Marketing and Recruitment Department at a world leading university.

As Head of Marketing, you will work with the Deputy Director and Director of Student Marketing and Recruitment (SM&R), to manage the development and implementation of the University’s marketing strategies for student recruitment across its UK, EU and international markets.

A key element of the role will be working with the student recruitment team to produce and deliver coordinated, data-led market plans which support diversification through a focus on target markets. This will be achieved through the effective management of a multi-disciplinary team which includes marketing, market research and customer relationship management (CRM) professionals.

You will take a lead on identifying market opportunities and trends through the analysis of internal and external market intelligence and data, and will promote the use of innovative and relevant marketing activities to support the recruitment of high quality students, across variable levels of demand, at all levels of study and across all subjects in the University portfolio.

Why choose us?

University of the Arts London is a vibrant world centre for innovation, drawing together six Colleges with international reputations in art, design, communication and performing arts. Student Marketing and Recruitment is a University wide department supporting the strategic aims of the university to achieve diversity and quality through its recruitment of students through excellence in marketing, recruitment and admissions activities. The department has recently been recognised for excellence in the HEIST 2017 marketing awards for 'Best Specialist Prospectus'.

Your profile

Strong leadership and management skills are required to lead a multidisciplinary, highly collaborative team. The role also demands exceptional interpersonal skills, including the ability to develop strong working relationships, communicate effectively across a diverse set of audiences, and negotiate and influence important internal and external stakeholders.

The post-holder will be knowledgeable about and interested in the domestic and global student recruitment market, experienced in managing multi-channel marketing campaigns targeting B2B and B2C audiences, and be able to think strategically in terms of developing the University’s key recruitment markets. They will be collaborative, flexible and target-driven and able to take on a key role within an integrated and aspirational Student Marketing and Recruitment department.

For further details and to apply please click the “apply” button.

Closing date: 12 January 2018.

At UAL, everyone's identity matters. We are committed to creating a supportive and inclusive environment for all our diverse students, staff, and the creative and cultural sector partners with whom we engage. We aim to take every opportunity to progress equality and diversity, and celebrate the enrichment this brings to our community.

Candidates are advised to submit applications early to avoid disappointment as we reserve the right to close vacancies prior to the advertised closing date.

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