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Part-time Lecturer, Public Relations

Boston University Study Abroad London

Location: London
Salary: Competitive
Hours: Full Time
Contract Type: Permanent
Placed On: 14th September 2018
Closes: 5th October 2018

South Kensington, London

Role Outline

Boston University Study Abroad London is seeking a lecturer for its core course in Public Relations on the Internship Programme for American study-abroad students, starting 17th January 2019.  Teaching is for six weeks, on Wednesdays & Thursdays, (AM or PM slots may be available) amounting to 40 classroom contact hours, plus final exam coverage for the course, which concludes on Thursday 21st February. The course runs also in the Fall semester.

See http://www.bu.edu/london/programmes/lipspring/ for details on BU Study Abroad London.

The Course:

“Strategy and Tactics in British Public Relations” examines techniques commonly used by British Public Relations agencies using case studies that are drawn from specific internship placements used by the program. The course also examines the relationship among the British Press, other forms of media, and public relations agencies in general; the role of marketing and advertising versus public relations in the UK; and the growth of the public relations industry in the UK and the rest of Europe since the mid-1980s.

  On completion of the course students will be able to:

  1. Explain how businesses, governments and charities in Great Britain use public relations strategically;
  2. Compare and contrast the British and American public relations industries;
  3. Analyse and critique the theories which underpin public relations and the contexts in which it operates, in both Great Britain and the United States;
  4. Apply public relations theories to real life British case studies and organizations;
  5. Evaluate different public relations strategies and tactics employed by British organizations, including CSR, social media, and reputation management; and
  6. Create and develop strategies for selected British organizations and plan tactics to implement the strategies

Required Skills

The successful candidate will have an impressive track record as a practitioner in Public Relations, Communications, Marketing or a related area.  Applicants should hold a minimum of a Master’s degree and will combine excellent cross-cultural communication skills and experience in undergraduate teaching, preferably including teaching American students.

To apply, please send your CV with a covering letter to hughsmith@tetragonhr.com tel: 01892 891792.  Your letter must explain concisely your suitability for the role in terms of your research interests and teaching expertise.

Review of applications will begin immediately, with a closing date of 5th October 2018.  Initial interviews are expected to be held in London on the week commencing 15th October.

Boston University is an affirmative action/equal opportunity employer, committed to increasing the diversity of our faculty. Members of under-represented groups are encouraged to apply.

Job Location

South Kensington, London, UK

Salary

A competitive fee is paid per course taught.

   
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