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Associate Lecturers

Goldsmiths, University of London

Location: London
Salary: Not Specified
Hours: Full Time
Contract Type: Permanent
Placed On: 22nd December 2021
Closes: 22nd March 2022

The Institute of Management Studies at Goldsmiths seeks Associate Lecturers to teach Coding for Marketers, Qualitative Research Methods, and assist with teaching Consumer Behaviour and the Psychology of Marketing and Advertising

The department is currently looking for Associate Lecturers to help deliver teaching on undergraduate and postgraduate programmes at the Institute of Management Studies.

We are looking for Associate Lecturers to teach, Coding for Marketers (third-year undergraduate module, around 30 students enrolled), and/or qualitative research methods as part of the Market Research and Consumer Insight module (second-year module, around 23 students enrolled).These modules are due to be taught across 10 weekly seminars, with an additional day for tutorial sessions during term.

We are also looking for Associate Lecturers to help deliver teaching for the Consumer Behaviour (postgraduate module, around 38 students enrolled) and the Psychology of Marketing and Advertising (combined undergraduate and postgraduate module, around 100 students enrolled) modules. Specifically, we are looking for someone to help with teaching by delivering the tutorial sessions for those modules and help grade the assignments.

· Coding for Marketers aims to teach foundational coding skills that are key for marketing roles to students The sessions are devoted to teaching students how to code in a specific language (e.g., R, or Python, HTML etc.), thereby enabling students to build their own websites, extract and clean data, analyse data, and visualise data. Most students have never studied any programming languages before, so the ability to communicate with a lay audience is fundamental.

· Market Research and Consumer Insight aims to provide students with the main tools to conduct qualitative market research and to translate this research into consumer insight. Specifically, students will be taught how to use qualitative data to extrapolate broader insights into their markets. The module covers topics such as ‘theory in qualitative data analyses’, ‘transcribing, coding and thematic analyses’, ‘computer-assisted qualitative analysis’ (NVivo), and ‘writing up qualitative reports’.

· Consumer Behaviour aims to provide students with the understanding of the fundamentals of consumer behaviour. Specifically, it will give students an understanding of consumers’ decision-making processes and the factors that influence these processes, from cultural elements to psychological, individual aspects. The tutorial is focused on helping students with the group assignment. For the assignment, students will work on a quantitative research project aimed at leveraging the theories and content taught in the module to better understand companies’ consumer-related challenges.

· The Psychology of Marketing and Advertising aims to provide students with a thorough understanding of the psychological principles and theories behind marketing and advertising. The module covers such topics as judgment and decision-making, pricing, branding, packaging, sensory marketing, and strategies of persuasion. The tutorial is

focused on helping students with the group assignment. The group assignment requires students to develop a new marketing campaign for an innovation based on the theories, concepts, and research covered in the module. Students are asked to submit a written report detailing their new marketing campaign and give a presentation.

If you are interested in any of the various roles, please send your CV or questions to, Luciana Velloso (l.velloso@gold.ac.uk) and Dr Annemijn Loermans (a.loermans@gold.ac.uk)

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