Director of Marketing & Recruitment

Waipapa Taumata Rau | The University of Auckland

The University of Auckland is New Zealand’s leading university, with a turnover of $1.3bn, including research revenue of over $300m generated across eight diverse faculties and two research institutes. We employ more than 5400 academic and professional staff to support over 45,000 students, making us one of NZ’s largest employers.

The University of Auckland’s Strategic Engagement portfolio oversees the University’s external affairs, specifically as they relate to marketing, communications, student recruitment, schools, community, public and government relations, internationalisation, fundraising and alumni relations. It is also the home to the strategy and implementation of the University’s sustainability strategy.

Te Whiwhinga mahi | The opportunity

We are seeking a Director of Marketing and Recruitment to lead an integrated Marketing and Student Recruitment function with the objective of further enhancing the University's global and local reputation as a research-led university of international standing.

You will support the effective University-wide development and integration of Marketing and Student Recruitment strategies and plans through collaboration with the Office of the Deputy Vice-Chancellor (Strategic Engagement), Offices of the Pro Vice-Chancellors (Māori), (Pacific) and (Equity), Market Segment and Cohort Leads, Faculties, Schools, research institutes and centres, service divisions and associated marketing and student recruitment teams across the University.

You will be responsible for the strategic leadership of the Marketing and Student Recruitment function; this includes the day-to-day operational management of a large team with several layers of management, and the overall management of your staff and financial budgets.

Your priorities will include:

• Leading the development and implementation of innovative and effective marketing and student recruitment strategies to support the University in achieving its strategic objectives.
• Maintaining an effective brand strategy which appropriately highlights and celebrates both the University’s strong global positioning and its unique connection to Aotearoa New Zealand and the broader Pacific region.
• Supporting effective relationship-building with a broad range of partners, including secondary schools and pathway providers, and the provision of excellent information and advice to prospective students.
• Overseeing the maintenance of a strong University visual brand identity that reinforces the University’s reputation as a leading, world-ranked, research-led tertiary institution, and which reflects/celebrates the aspirations and rich diversity of Auckland and Aotearoa.

He kōrero mōu | About you

We are seeking a strategic leader to join our high performing team. You will work to enhance the reputation of the University and improve our capability to attract and connect with both a local and global audience by highlighting the unique offering of the University of Auckland.

To be considered, you will need:

• A tertiary qualification in Communications or Marketing (preferably at the Postgraduate level) or relevant tertiary qualification combined with relevant professional experience.
• A depth of professional knowledge in marketing and/or student recruitment.
• Extensive leadership and management experience in a large and complex organisation.
• To be able to demonstrate proven success leading a large Marketing and/or sales team.
• Demonstrated skills and experience in team building, change management and working collaboratively.

Me pēhea te tuku tono | How to apply

Applications must be submitted online, by the closing date of the 30th of January 2023 to be considered. Please include your cover letter and your CV highlighting how you can meet the skills and experiences detailed above.

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