Web and Content Manager

The Post

An excellent opportunity has arisen within the Directorate of Communications, Marketing and Recruitment to take up the post of Web and Content Manager. We communicate with a global audience across paid, earned and owned digital channels.  Our university website, third party portals and online events platforms are central to meeting the user-needs of our key audiences.  Ensuring the quality and integrity of these platforms and continually enhancing the user experience is a key focus.

We are looking for an effective individual who is an expert in digital content, and who has demonstrated strategic capability and managerial experience, to provide the leadership required to help us reach our next milestone.

Description of Duties

Planning and strategy

• Leading the development and implementation of the web content strategy and roadmap to achieve institutional objectives and ensure continual improvement of the sites
• Evaluating emerging trends and technologies and taking the lead in making recommendations to innovate and improve our offering

Digital Content

• Carrying out website and content audits and making recommendations to continually enhance website content and information architecture, in line with marketing objectives
• Writing and checking SEO copy and producing rich-media content for the website and other digital platforms

Essential Criteria

• Degree in a relevant subject such as English, Journalism, Communications, or Marketing, or relevant industry experience
• Extensive senior experience in a digital content role
• Extensive experience leading and managing teams

For further information, including a full description of duties, essential criteria and details on how to apply, please see Vacancy details | University of Stirling.

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