Head of Content

Location: 

University House 

Closing Date: 

23.59 hours BST on Monday 23 October 2023

Interview Date: 

Tuesday 07 November 2023

The Head of Content is a vital role for Birmingham City University - playing a massive part in how we tell our distinctive stories to prospective students.

The successful candidate will describe through an array of rich content what is special about BCU as a place to study and why they should study their course of choice with us rather than somewhere else. 

Your expert eye for great content and ability to transform good ideas into great material, using the right medium for the best channel, will produce a wealth of assets – at brand and subject level – that will stand apart from the higher education sector.

You will lead teams developing, designing, and producing content, mostly for student recruitment campaigns, but also major events, as well as for our range of internal and external communications audiences. 

Responsibilities 

• Ensure the development and implementation of a sector-leading content strategy.
• Manage the content on the University’s websites and its presence on other digital channels including social media.
• Oversee the work of the Design and Production team, developing and maintaining a clear brand strategy and brand guidelines. 
• Develop great visual content to bring our campuses to life for prospective students at open days, and for engaging current students with relevant campaigns throughout their time at BCU.

Essential criteria 

• First degree plus post-graduate qualification or significant comparable experience 
• Evidence of operating effectively at management level, with the ability to lead and inspire a high-performing team. 
• Experience of developing and delivering brand and content strategies 
• Considerable project management experience, including large-scale, multiple and complicated projects involving large numbers of individuals.
• Resilience and the ability to remain calm, professional and focused at all times. 
• Proven ability to plan and organise individual and team activities, short and long-term. 

Further details:   

The appointed candidate will normally be employed through our subsidiary company BCU Support Services Limited, a wholly-owned subsidiary of Birmingham City University.

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