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Head of Market and Customer Insight

University of Salford - Marketing, Recruitment and External Relations

Location: Salford
Salary: £57,696 to £64,914
Hours: Full Time
Contract Type: Fixed-Term/Contract
Placed On: 16th February 2024
Closes: 3rd March 2024
Job Ref: 2286

We are looking for someone who can start by 1st June 2024.

Are you interested in human behaviour and understanding why people do the things they do, and make the decisions they make? Do you have a passion for data and using it to help businesses make evidence-based decisions? Do you want to help shape the experience for future Salford students? 

We are looking for an experienced Insight professional to cover a 12 month period of maternity leave at the University of Salford. This cross-Directorate role will bring together both market and customer insight to encompass the full student journey. As Head of Customer and Market Insight, you’ll undertake work across 5 key areas:

  • Student recruitment
  • Student Voice
  • Course portfolio
  • Admissions
  • Marketing & Communications

For an informal discussion please contact Hannah Burchell - h.c.burchell@salford.ac.uk – to arrange a call.  Please note this role requires attendance on campus on Tuesdays and Thursdays

Interviews are expected to be held on 19th March.

Key responsibilities

  • Provide inspirational leadership to the Insight team, enabling them to deliver the objectives and plans of the team by focusing on the performance and development needs of the team, and by ensuring that the team is making best and most efficient use of individual skillsets.
  • Maximise the effective utilisation of colleagues’ skills, minimise duplication of effort across teams and ensure that the refocussed team is delivering greater value to the university.
  • Work closely with the recruitment and marketing teams to ensure marketing plans and recruitment activity delivers in line with feedback from (prospective) students and is focused on areas of growth, where University of Salford can have a compelling offer.
  • Work closely with the recruitment and marketing teams to ensure marketing plans and recruitment activity delivers in line with feedback from (prospective) students and is focused on areas of growth, where University of Salford can have a compelling offer.

A bit about the Marketing, Recruitment and External Relations team…

Our Marketing, Recruitment and External Relations team are responsible for the core range of activities that promote and engage with our external environment and stakeholders. This includes both prospective and current students, businesses and our local community. Made up of Marketing and Communications, Student Recruitment and Outreach and External Relations teams, we work together to plan and deliver key activities that support the University’s ambitions for growth, diversity and an increased profile. They also provide marketing expertise to colleagues and support events, corporate projects and new initiatives across the University.

What’s in it for you?

Competitive salary - and excellent pension scheme

Generous annual leave - plus the option to buy additional days.

Flexible working - we support a culture of flexible and hybrid working, subject to business requirements.  This particular role requires attendance on campus, currently Tuesdays and Thursdays.

Professional development - a comprehensive package of training and development opportunities to help you achieve your full potential.

Our community – there’s a real sense of belonging here at Salford. We value diversity — in backgrounds and in experiences. Our difference makes us stronger, and together we share a passion for improving students’ lives.

The perks! MySalford, our online employee portal, offers a wide range of lifestyle benefits and discounts.

Wellbeing – your wellbeing is our priority. We have a wide range of dedicated services and facilities to support your mental and physical health.

Become unstoppable – apply today!

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