Head of Portfolio Marketing

The Head of Portfolio Marketing is an exciting new role based in Lancaster University’s Marketing Office. We are seeking an experienced and highly skilled product marketer to lead and develop the product promotional marketing and development function for the University. 

Collaborating closely with colleagues from across the External Relations and Planning and Analytics Divisions and beyond, you will lead on portfolio marketing direction ensuring that our subject marketing strategy is targeted at key audiences and our portfolio is fit for future global employment and market demand. The role will also be responsible for ensuring that our portfolio and product marketing tactical planning is optimised to drive attraction and enrolment of high calibre students from global and diverse backgrounds.

You will be responsible for leading the strategic direction and day-to-day management of the Portfolio Marketing Team of 15, which consists of Faculty and central product marketing specialists tasked with developing and promoting the University portfolio. You will have successful leadership and team management skills, demonstrated through goal setting and evaluation, and will be able to support and inspire your team to develop and excel. 

This is a senior role within the Marketing Office and the post-holder will be expected to work with a high level of autonomy, recommending strategic direction for the University’s portfolio innovation, market reach and pricing strategy. You will need a proven ability to use an evidence-led approach for decision-making and planning; demonstrating value for money and ensuring objectives are met and activity evaluated, along with the ability to amend priorities at pace within a demanding environment.

This role is offered on a full-time, permanent basis with a hybrid work pattern. Full time working on campus can be accommodated if desired. 

Please note that this post will require you to work during the clearing and confirmation period – usually mid-August around A level results day. Leave during this period will be restricted. 

For more information or an informal conversation, please contact Charlotte Wilson, Assistant Director of Marketing, charlotte.wilson@lancaster.ac.uk   

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Please note: unless specified otherwise in the advert, all advertised roles are UK based.

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