Enrolment Advisor (Online Programmes)

FTE and working pattern: 1 FTE, 35hrs per week, Monday - Friday

Holiday Entitlement: 28 days annual leave plus 9 buildings closed days (and Christmas Eve when it falls on a weekday)

Key Duties & Responsibilities

Prospect conversion, relationship building & enquiry management

• Act as the first point of contact for potential students, providing information and advice about our online postgraduate programmes.
• Manage a high volume of inquiries from prospective students through multiple channels, including email, phone, and live chat.
• Build rapport with potential students and engage with them to understand their needs and goals, providing personalised guidance and support to help them make an informed decision about their study options.
• Recruit and enrol prospective students into programmes of study beneficial to the students’ career objectives and academic needs utilising sales and marketing techniques.
• Supporting a wide range of activities related to prospect conversion and engagement, including webinars, 1:2:1 calls, information sessions, social media and student group meetings.

• Utilize creative problem-solving skills to overcome any obstacles while guiding potential students through our course enrolment process.

• Nurture prospects to follow up with their intent to enrol.
• Collaborate with a range of stakeholders and teams to ensure a smooth and efficient enrolment process for students.
• Develop and maintain an excellent knowledge of our online postgraduate programmes, enrolment process, requirements, and content staying up to date on changes and updates to courses, regulations, and any other relevant information.
• Meet or exceed enrolment targets and KPIs set for online programmes.
• Maintain excellent customer service and a positive working attitude and collaborate with various teams and stakeholders to ensure a seamless enrolment process for students.
• Work with a diverse range of prospective students from all over the world.
• Build an understanding of the sales cycles and level of intent and quality of prospects to feed into wider recruitment strategies.
• Be able to clearly demonstrate Heriot-Watt’s value add and differentiation in the market, highlighting the Universities USPs and programmes benefits.
• Host information sessions and webinars with academics and other professional services staff to provide in-depth programme information to prospective students.
• Introduce new students to their personal Student Success Advisor and ensure a smooth hand-over, onboarding and feedback process.
• Reengage current students or inactive students to ensure repeat/ongoing course purchases.

Essential & Desirable Criteria

Essential

1. Educated to a degree level.
2. Excellent literacy and numeracy skills.
3. Experience in a marketing, student recruitment, sales, or a customer service role.
4. Competent in the use of relevant IT packages including Microsoft Excel, Word, and Outlook.
5. Demonstrable professional and proactive approach.
6. Evidence of excellent attention to detail.
7. Appreciation of working with confidential information.
8. Demonstrable ability to work quickly, flexibly, and accurately in a dynamic, changing, and pressured environment.
9. A goal-orientated approach to work.
10. Ability to work effectively both independently and as part of a team.

Desirable

1. Experience working in online education, higher education, or education technology.
2. Understanding and knowledge of international education markets.
3. Demonstrable experience working with diverse and international colleagues and audiences.

How to Apply

Applications can be submitted up to midnight (UK time) on Monday 1^st April 2024.

Please submit your CV via the Heriot-Watt on-line recruitment.

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