CRM Officer

Are you passionate about email marketing with experience in executing CRM automated campaigns? We want to meet you! You’ll be responsible for the planning and execution of targeted communication campaigns to support lead generation, nurturing and conversion for our UK market throughout the student recruitment lifecycle.

Working with the CRM Manager and the UK Student Recruitment Manager on key projects you will support the implementation of campaigns that support target KPIs, including an increase in the engagement and recruitment of prospective students to the University. You will bring experience of implementing appropriate tracking and reporting to effectively measure campaign results.

Holding a Degree level qualification or equivalent professional experience, you will have working knowledge of GDPR and its implications in communications, whilst being highly data-driven with the ability to work to targets, identify opportunities and improve measurable outcomes.

The post is based in our UK Student Recruitment team, within our External Relations service, which brings together UK and International Recruitment, Admissions, Partnerships, External Affairs, Marketing and Communications. The service brings together vast expertise, passion and commitment to deliver the best possible results for the University, and provides a stimulating and supportive environment in which to develop your career.

To read more about the benefits of working at UCLan, please click here

We are proud to be a diverse, multicultural university. We are committed to building a truly inclusive culture where diversity is championed. Applications are particularly welcomed from individuals who will support the diversification within the University and support its development of a culture that is inclusive and welcoming to all.

UCLan is committed to providing a safe environment to study, work and visit, protecting children, young people and adults at risk from harm and abuse. Our safeguarding policy and safer recruitment procedure outlines our approach, alongside other internal policies, procedures and guidance which can be found on our website at Safeguarding - UCLan 

Applicants applying for roles in regulated activity and that are listed as an exception under the Rehabilitation of Offenders Act 1974 will be required to disclose any spent and unspent convictions and undertake a Disclosure and Barring Service (DBS) Check at the appropriate level, UCLan will only ask an applicant to make an application for a DBS check if they are legally entitled to.

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