Outreach Manager 53004

LCCA is a contemporary institution, offering a range of programmes. Our students embark on a journey which is designed to meet their academic and personal demands. At the very heart of our vision is a student-centered learning and teaching methodology which is progressive, forward-thinking, modern, and designed to meet our learners’ needs.

Our academic team consists of modern, progressive, professionals who have what it takes to motivate students from a variety of backgrounds, to inspire belief in students who are striving for professional and personal recognition and to drive students towards successful lives.

You will have a distinct skill set; a ‘can-do’ attitude - and should demonstrate the consistent ability to put the core elements of our learning and teaching philosophy into practice, both in the strategic implementation of experiential teaching activities and in the management of high-class teaching delivery.

The underpinning philosophy of LCCA is as follows:

• Through experiential teaching we aim to provide students with a ‘real-life’ skill set which is transferable out of the classroom and into the world of work.
• Through ‘chunked learning’ we aim to ensure students are thoroughly engaged and motivated by their teachers.
• Through ‘deliberate reflection’ we aim to get students thinking about their role in the learning experience and to embed their knowledge for future use.
• Through regular and precise feedback, we aim to offer students ways to improve their skills and knowledge on a daily basis.

The Marketing Executive (Outreach) will work closely with colleagues within the Marketing, Recruitment & Sales teams and across the wider College. Working with Outreach you will be expected to identify, develop and deliver appropriate events for local schools, bringing together outreach, widening participation, and public engagement to the highest standard in conjunction with other key stakeholders from across relevant subject areas.

The role holder will be responsible for supporting the recruitment of underrepresented groups. This role will effectively support other recruitment activities, and the role holder will ensure effective delivery of events to encourage the continued growth of subject areas and contribute towards student recruitment.

The post holder will be required to deliver face-to-face and digital outreach activities including but not limited to feeder school visits, digital feeder schools' communication campaign, organising inward campus visits and taster/ workshop events for the youth.

Key Activities & Responsibilities

Feeder Schools

• Develop a list of current and potential feeder schools for LCCA based on available data
• Engage with feeder schools via annual communication campaign
• Set up and manage calendar of visits and presentations to engage with the feeder school i.e. inwards and outwards visits
• Identify other UK based events, i.e. fairs worth participating

Communication

• Develop an Outreach presentation and other marketing material
• Develop programme of public engagement events
• Work with academics and career to develop and deliver taster and/or workshops focused on specific skills and /or tools.
• Capture details and follow up with events attendees prior and post event.

Stakeholder Collaboration

• Liaise with internal teams (production, sales, marketing) to align event efforts.
• Collaborate with external partners and sponsors to enhance event exposure and branding when appropriate.

Event Attendance & Support

• Attend events to provide on-site marketing support, including customer service on the day, content capture and live updates.
• Represent LCCA at home student recruitment fairs (UCAS)

Performance Tracking & Reporting

• Analyse event performance metrics to evaluate event success
• Report key insights and suggest improvements for future events.

Experience

Essential

• Proven experience in marketing and promoting events.
• Understanding and experience of assisting or running outreach activities
• Proven experience in organising events, working with external and internal suppliers
• Proven experience working with creative teams to develop and produce marketing assets, such as promotional materials, videos, and graphics, for events.
• Track record of coordinating with various creative professionals to ensure alignment with brand guidelines and project objectives, while meeting deadlines and budget constraints.
• Experience in coordinating multiple projects simultaneously, including event logistics and marketing activities.
• Experience in analysing marketing metrics and performance data to refine strategies and improve results.
• Familiarity with CRM systems and performance tracking tools.

Desirable

• Experience in the higher education marketing, student recruitment and/or events

Knowledge & Skills

Essential

• Good understanding of event promotion strategies across digital channels, including social media, email, and paid media.
• Good understanding of what it takes to produce and support students facing and public events including outreach visits.
• Solid understanding of great customer service
• Familiarity with marketing tools and platforms (e.g., MailChimp, WordPress, Eventbrite, Salesforce, etc...)
• Ability to work cross-functionally and collaborate effectively with internal teams and external partners.
• Understanding of how to engage event audiences before, during, and after events, including knowledge of user behavior and digital marketing trends.
• Ability to regularly report on the success of events and continuously aim to improve on what we are doing.
• Good understanding of UK Higher Education

Qualifications/Education

Essential

• A bachelor’s degree in marketing or equivalent or relevant experience