Head of Marketing Attraction & Insights

Optimistic - Equity- Kindness- Innovation– Collaboration

Are you passionate about turning data into actionable insights that drive marketing success?  Do you thrive on solving complex problems and optimising performance?  If so, we have an exciting opportunity for you! Derby College Group (DCG) are recruiting for Head of Marketing Attraction & Insights; this role will be a mix of working from home and covering all sites.

The Opportunity

This opportunity offers the chance to work closely with the Director of Marketing, Communications, and Admissions in role focused on driving data-informed decision-making. The position is responsible for overseeing the collection, analysis, and reporting of data related to marketing and admissions activities. With a strong emphasis on strategy, the role involves developing and implementing data-driven approaches to optimize marketing campaigns, refine the student recruitment process, and generate meaningful insights into student demographics and preferences. It’s an exciting opportunity to contribute to the growth and success of the institution through impactful analysis and strategic support. There’s lots of scope to make this role your own, and really lead the way in helping us make data led decision making from your insight.

For a full explanation of the roles and responsibilities, please click here

About you

You are a data-driven Marketing Analyst with strong commercial awareness and proven experience in D2C environments using paid media channels. Highly numerate and confident with large datasets, you excel at identifying trends and turning complex data into clear, actionable insights. You’re skilled in statistical analysis and analytical tools, with excellent communication skills that allow you to simplify complex information for diverse audiences. With a degree in a relevant field and flexibility to travel across sites, you bring both technical expertise and strategic thinking to support impactful marketing decisions. 

For a full explanation of the Person Specification, please click here

• 49 days holiday (inclusive of 8 bank holidays and 6 closure days where these occur)
• Membership of the Teachers Pension Scheme with a 28.68% employer contribution
• Discount at our Ofsted rated ‘Outstanding’ onsite Little Explorers Nursery
• TOTUM discount card (aka NUS/Student Discount Card) / discounted Tastecard
• Discounts on East Midlands Railway Annual Season Tickets
• Microsoft Office for FREE with 1TB of OneDrive cloud storage
• Discount on treatments at SENSI our onsite salon at the Roundhouse
• Flint Bishop Solicitors – free will writing, 1-hour free consultation with family department, 10% discount on Conveyancing services
• Continuous development and progression opportunities
• Free eye tests with Specsavers
• Employee Assistance Programme
• Cycle to Work Scheme
• Equity, Diversity and Inclusion

We are committed to creating an inclusive workplace which promotes and values diversity. We welcome all talent irrespective of age, disability, neuro-divergence, sex, gender identity and gender expression, race, ethnicity, religion, belief, sexual orientation or other personal circumstances. We ensure that our policies and procedures treat all applicants consistently and fairly during our recruitment process.

If you have any questions about the recruitment process, reasonable adjustments, or about the role, please contact us at hrrecruitment@derby-college.ac.uk

Safeguarding statement

DCG is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. This post is exempt from the Rehabilitation of Offenders Act 1974 and all successful candidates will be subject to an enhanced Disclosure and Barring Service (DBS) check.  An online search of the preferred candidate is also completed to help to identify any incidents or issues that have happened, and are publicly available online, which the college may need to explore with the candidate further. Please be advised that it is an offence to apply for this position if you are barred from engaging in regulated activity relevant to children.

Recruitment Agencies - We have a PSL of trusted partners to assist us when required and do not acknowledge any speculative CVs or unsolicited candidate introductions from agencies not on this list.

Job Description